Articles written by Kacper Polewiak
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General Availability (GA), New EU-U.S. Data Privacy Framework, and Other News
In this Media Review, you can read about Google’s Privacy Sandbox for Desktop and Android advancements, Meta’s swap from GDPR’s Legitimate Interest to Consent clause, and European Commission’s concerns over Google disrupting competition across MarTech.
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FLEDGE’s Rebranding, UID 2.0 Goes Private, SDA Context Proves Reliable, Google’s IBA Test, and Other News
In this Media Review, you can read 5 stories, including Google renaming FLEDGE to Protected Audience API, results from Google Ads’ IBA testing, and more details about Apple’s change in Safari.
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Earlier Third-Party Cookie Deprecation, Record-Breaking GDPR Fine For Meta, Apple Blocks More Trackers
In this Media Review you can read about Google’s Privacy Sandbox advancements, Meta’s unprecedented GDPR fine, and Apple’s new preventive measures to third-party tracking.
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Seller-Defined Audiences Analysis Series – Part II: Contextual SDA Quality Tests
Key takeaways from this article:- Contextual SDA passed both quality tests we performed and described in this article
- The mechanisms we used to assess the contextual SDA signals’ quality were: SSPs’ audiences sent via Deal IDs and RTB House’s proprietary ContextAI engine
