Cookieless World

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Cookieless World

Authors: Kacper Polewiak

Published:: 10 April 2025

Cookieless Newsroom: French Competition Authority Fines Apple €150 M

This edition of the Cookieless Newsroom highlights intensifying regulatory scrutiny of Big Tech in Europe and growing momentum around privacy-preserving infrastructure in AdTech. Meanwhile, major platforms like Netflix and Spotify are building their own ad ecosystems to seize more control over monetization.

Published:
5 August 2021
Detailed Privacy Sandbox Timeline and Selected Privacy Analyses
In the second episode of our “Media Review” series, we take a deeper look at Google’s announcement about the Privacy Sandbox timeline, consider how businesses should use the time that Google just gave them, and analyze the privacy aspects of FLoC.
Published:
4 August 2021
What Does the Adjusted Timeline for the Privacy Sandbox Mean for Agencies? 6 Experts Weigh In.
We now know that third-party cookies will be staying with us a little longer. On June 24, Google released an updated timeline for the Privacy Sandbox – a high-level plan indicating that it will phase out support for third-party cookies over a three month period starting mid-2023.

The question is – how much more time does the industry actually have? The answer is – not much. Based on the official procedures for bringing new features to Chrome, we at RTB House expect that the next two years will be filled with work.
Published:
22 July 2021
Does the Delay of the 3rd Party Cookie Withdrawal Deadline Mean More Time for the Industry? What to Expect Before the Deadline?
It’s been a year and a half since Google’s January 2020 announcement regarding the death of third-party cookies. Since then, an ambitious goal has been set up to have brand new privacy-preserving advertising technologies deployed for the developer community to start adopting in place of Google third-party cookies in 2022.
Published:
13 July 2021
How Will Your Branding Campaign Reach the Right Audience Without 3rd Party Cookies?
Today’s model of selecting and reaching audiences, primarily based on data brokers, raises many questions regarding the transparency of obtaining information about the user, and the coming changes in regards to the removal of 3rd party cookies will significantly impact the data brokerage industry.
Published:
6 July 2021
Major Updates from Google and Check on Identity Methods
In this series, we will be selecting publications of particular importance for the cookieless world. In addition to linking to the original sources, we will extract the key takeaways for your convenience.
Published:
28 June 2021
What Does The Updated Timeline For The Privacy Sandbox Mean For Advertising Market Participants?
Google Chrome set an ambitious goal in their January 2020 announcement to have the key privacy-preserving advertising technologies deployed by late 2022 for the developer community to start adopting them. On June 24, Google released an updated timeline for the Privacy Sandbox and revealed a plan to phase out support for third-party cookies over a three month period starting mid-2023.