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  • Cookieless World
Authors
Kacper Polewiak
Published:
10 April 2025

Cookieless Newsroom: French Competition Authority Fines Apple €150 M

This edition of the Cookieless Newsroom highlights intensifying regulatory scrutiny of Big Tech in Europe and growing momentum around privacy-preserving infrastructure in AdTech. Meanwhile, major platforms like Netflix and Spotify are building their own ad ecosystems to seize more control over monetization.

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  • Published:
    11 August 2022

    Cookies deadline extension allows for further testing and for Google to provide incentives to accelerate adoption

    A year after the previous extension of the deadline for third-party cookies deprecation, Google did it again, this time until the second half of 2024 [Note: In April 2024, it was further postponed until early 2025]. At the same time, Google released two important pieces of information: The FLEDGE origin trial will most likely be extended until late October and will also cover Chrome stable users, and the feedback report for Q2, which is a result of the company’s commitments to the CMA.

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  • Published:
    8 August 2022

    Google’s Updates, FLEDGE & SSPs, Cafemedia on Topics API, DSA & DMA Are On

    In this media review, you can find out more about the latest Google announcements concerning the 3rd-party cookie phase out being postponed until 2024 [Note: In April 2024, it was further postponed until early 2025] and the tests expansion for the Privacy Sandbox for the Web, the news connected with Google’s Origin Trials and Topics API, as well as the reboot to the EU’s digital rulebook by the European parliament—DSA and DMA.

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  • Published:
    7 July 2022

    Privacy Sandbox for CTV, Apple’s PCM and SKAdNetwork 4.0, and more

    In this Media Review, we describe the most important findings from the 2022 Apple Worldwide Developers Conference, the status of Google’s preparations for disabling third-party cookies, Apple’s updates in its SKAdNetwork documentation that change the game for mobile ad-tech, and more.

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  • Published:
    8 June 2022

    Privacy Sandbox Updates

    In this Media Review, we focus on the Privacy Sandbox: the status of the current Origin Trials, the progress of the tools not currently in testing, the critique for Topics from the industry, and the news from Google Marketing Live around both the Web and Android Privacy Sandbox.

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  • Published:
    19 May 2022

    Discussion forums for feedback and improvements of cookieless tools

    The testing season of cookieless tools has started with the announcement of Origin Trials for the Privacy Sandbox proposals. Adtech is now filled with various opportunities for testing – contextual targeting, identity solutions, first-party publisher’s audience data, or group-based methods. It is high time to leave feedback about specific tools in the places where it matters.

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  • Published:
    6 May 2022

    Privacy Sandbox, FLEDGE & Header-bidding, Google Analytics

    In this Media Review, we describe Google’s announcement on the Single Origin Trial, Google’s Header Bidding, considerations about FLEDGE, and Tim Cook’s call for a federal data privacy law.

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