RTB House – a global company that provides state-of-the-art retargeting technology for top brands worldwide – presented with the 2018 Big Innovation Award.
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News Archives - RTB House | High Tech Retargeter That Makes Digital Advertising Campaigns Perform Better
RTB House – a global company that provides state-of-the-art retargeting technology for top brands worldwide – presented with the 2018 Big Innovation Award.
As the world of e-commerce continues to be dominated by emerging technologies, RTB House set out to predict the top trends we’ll see this year, perhaps even in the next few months.
ExchangeWire invites over 100 thought leaders from across the industry to share their views. In the latest installment of the series, experts predict what we should expect from AI in 2018.
In November, RTB House, a global retargeting technology provider for top advertisers, announced the release of another deep-learning based breakthrough for marketers, which provides them with an ultra-precise way to estimate potential clicks on ads, yielding stronger ROI.We spoke to RTB House CTO Bartłomiej Romański, to find out the implications of this release.
Read full article Retargeting is an important campaign strategy with many options available to marketers. But how are artificial intelligence (AI) technologies helping to make ‘smarter’ campaign decisions and change the retargeting game?
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RTB House introduces new features to recommendations for targeted ads. The solution leverages deep learning in display advertising to achieve more accurate product recommendations, making personalized retargeting up to 50% more efficient.
Read full article The goal of artificial intelligence (AI) is to make computers as smart, or even smarter, than human beings by giving them human-like thinking and reasoning abilities. But there are many ways to achieve this. Daniel Surmacz explains where the future of artificial intelligence lies.
Read full article It’s been 20 years since IBM’s supercomputer Deep Blue defeated world chess champion Gary Kasparov, in a historical first victory for artificial intelligence. What was once a futuristic concept in 1997, has slowly become part of everyday reality.
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