News Archives - Page 2 of 6 - RTB House | High Tech Retargeter That Makes Digital Advertising Campaigns Perform Better

3 Technologies Revolutionizing E-Commerce

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New companies, small business and large corporations alike are going to market online, with customer’s expectations growing simultaneously. To gain an advantage, e-shops must focus more on innovative solutions which help ensure they stay close to the clients’ needs and optimize in a digital way.

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Programmatic Advertising: Where’s It Headed?

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So what can we expect from the year ahead and how should advertisers be prepared to take advantage of programmatic? RTB House – a global provider of retargeting technology powered by deep learning algorithms – has put together 3 top trends in the upcoming year.

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RTB House ties up with Zalora to serve personalized ads

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Zalora has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. It offers an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women, and has been redefining online fashion throughout Asia by providing the very best in high-street style and trends, innovative technology and customer service.

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3 Technologies Revolutionising E-Commerce

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Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies out there, it’s also not easy to pinpoint which ones are worth the venture. RTB House analysed the top three most successful technologies impacting the ecommerce industry today.

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RTB House launches in Singapore

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Polish ad tech company RTB house has entered Singapore as part of its expansion into Asia-Pacific. Chandra Kuncara, the newly appointed country director, will lead the new office. Kuncara will also be responsible for running business in Malaysia and Vietnam.

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Deep Learning–AI that Recognizes Attitude & Intention–From RTB House

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RTB House has come up with a brand new model that relies on deep learning (currently the most promising subfield of AI-oriented research) to craft digital features that recognize the attitude, intention and intent of internet users. It allows for accurate estimation of the conversion probability, which in turn makes personalized retargeting more efficient than before.

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