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When Goals Vary, All Clicks Are Not Equal

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Performance-based solutions are on the rise across e-commerce marketers, and retargeting tools are driving up conversion volumes and bigger ROIs than ever. But how are results actually measured? It is simple when you’re using one tech provider, but gets a little complicated when you implement multiple retargeting strategy.

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3 Steps for Evaluating the Best Results Across Retargeters

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Performance-based solutions are on the rise across e-commerce marketers, and retargeting tools are driving up conversion volumes and bigger ROIs than ever. But how are results actually measured? It is simple when you’re using one tech provider, but gets a little complicated when you implement multiple retargeting strategy.

Read full article