Press releases Archives - Page 2 of 7 - RTB House | High Tech Retargeter That Makes Digital Advertising Campaigns Perform Better

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RTB House Places in Deloitte Fast 50 Second Year Running, Highlighting Strong Revenue and Team Growth Globally

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RTB House, a global company that provides state-of-the-art marketing technologies has been ranked 37th in Central Europe in Deloitte’s Technology Fast 50®. This marks the second time that RTB House has been recognized in the top 50.

Deloitte Fast 50 recognizes and profiles the 50 fastest-growing tech companies in the region, based on revenue growth across a four year period (2015 – 2018). This year, in addition to ranking 37th, RTB House is also recognized among the “Big Five,” a designation reserved for bigger companies who stand out against others in the top 50 based upon the ratio of their growth to their size.

RTB House reached revenue growth of 523% percent from 2015 to 2018. In addition, the company has grown to over 500+ specialists in over 30 locations across the globe including New York, London, Tokyo, Singapore, São Paulo, Moscow, Istanbul, Dubai and Warsaw.

“It is a great honor to be listed once again amongst the fastest 50 growing companies in Europe,” says Daniel Surmacz, COO of RTB House. “Recognition such as this is a true testament to the strong team we’ve built globally, developing innovative deep learning and marketing technologies far ahead of others in the industry. As we’ve brought these technologies to market in an accelerated time frame, our company is seeing tremendous growth and we look forward to continuing that in 2020.”

Placement in the Fast 50 is the latest in a slew of recognition for RTB House. Early this year, the company was ranked 24th in the tech industry in the 2018 Financial Times 1000: Europe’s Fastest Growing Companies®, followed in August by a Gold Stevie® Award for Innovation of the Year in Business Products Industries for the RTB House Creative Lab’s “Social Banners,” and two Silver Stevie® Awards for: Artificial Intelligence/Machine Learning Solution for RTB House Creative Lab’s “Snippet Ads,” and Most Innovative Company of the Year (size category up to 2,500 Employees).

More information about Deloitte’s Fast 50 can be found here.

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RTB House Launches New Dynamic Ad Banner Creatives Called Snippet Ads™

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Developed by new AI Marketing Lab and Creative Labs units, Snippet Ads are hyper-relevant ads that deliver 2.5x to 3x higher click-through rates vs. static banners.

RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced the general availability of new highly effective, dynamic ad banner creatives called Snippet Ads. They were developed and tested by its AI Marketing Lab and Creatives Lab, separate units focused on leading innovation for martech solutions. The general idea behind Snippet Ads is to increase the efficiency of prospecting campaigns.

RTB House, known for its ad-buying engine that is 100 percent powered by deep learning AI, has recently expanded its offerings to provide broader marketing solutions across the many global regions it serves for clients such as Adidas, Sephora, Trivago and O2.

Snippet Ads provide many of the benefits of dynamic creative optimization (DCO) including personalized messaging at scale by combining creativity and data for maximum impact. Provided in the form of a short HTML code and available “off-the-shelf” in various designs tailored to specific customers’ sectors with the ability to customize and test different messages, they’ve been proven to deliver 2x to 3.5x higher click-through rates (CTR) vs. static banners in A/B tests.

Based on beta customer feedback, RTB House’s labs have designed Snippet Ads to tackle many of the challenges marketers currently face with online display campaigns that now account for half of total media ad spending worldwide in 2019, per eMarketer.

“Those core challenges for marketers include a lack of personalization and differentiation that can cause banner fatigue, decreased user engagement and the fact that creatives with single, static offers often miss the mark with consumers,” said Gary Burtka, VP of U.S. operations at RTB House. “The future of marketing is personalized creative that’s hyper-relevant and dynamic, even for users that have not previously been to a website.”

Snippet Ads are especially effective at reaching new buyers, and RTB House’s deep learning algorithms power the personalization engine based on online users’ behaviors or fast insights through examination of page context (URL) and content in the main domain or subdomains.

“With the combination of deep learning and RTB House’s proprietary creative development process, we are confident that our new DCO solution is a game-changer,” said Burtka.

Prior to today’s launch, RTB House’s labs tested Snippet Ads across multiple use-cases including airlines, automotive and electronics manufacturers, classifieds, fashion brands, and online travel agency reservation platforms. Participating beta customers sought to avoid generic banner templates that deliver little branding impact and in some instances can affect brand perception negatively.

One beta customer was a major, worldwide automotive company. For the customer, RTB House conducted A/B tests to compare Snippet Ads versus the customer’s traditional static banners. The tests were run via two sections of two of the company’s websites. The initial test was for a five-day campaign period, while the second was a typical one-day campaign.

Due to the well-designed advertising strategy and the high quality of proposed banners, users on both sites that interacted with the Snippet Ads were more willing to click through specific offers which led to better performance results overall. More specifically, the CTR for Snippet Ads was almost 3.5 times better than the CTR for traditional static banners.

Snippet Ads can be used in a variety of ways by clients who have direct deals with publishers, advertisers or agencies buying ad inventory using DSPs and AdServers. Instead, RTB House is supplying its new creative display solutions and allowing clients to use them to drive the best possible results for their campaigns.

To learn more about the new Snippet Ads, visit: https://www.rtbhouse.com/new-products/

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RTB House Appoints Aleksander Baryś as New Chief Financial Officer

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RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced, Aleksander Baryś, a seasoned financial and operations executive, has been selected to serve as Chief Financial Officer and as a board member starting this month. In his new role, Baryś will oversee financial operations, manage global investor relations, advise and lead M&A activities and provide strategic guidance to ensure that RTB House continues forward with its fast financial growth and worldwide market expansion.

Baryś has served in various management and board member roles for large organizations since 2008. He has an extensive background in corporate finance, treasury, financial planning and analysis, investor relations, strategic planning and risk management. Baryś joins RTB House from Boryszew S.A., a company listed on the Warsaw Stock Exchange, where he served as chief financial officer and board member. He graduated from the Warsaw School of Economics with a master’s degree in economics.

“We couldn’t be more thrilled to welcome Aleksander to RTB House where he will undoubtedly make an immediate impact as we continue to grow rapidly on a global scale,” said Robert Dyczkowski, CEO of RTB House. “We are especially impressed with Aleksander’s ability to lead a financial function in a complex, industry-leading business while maintaining an unrelenting focus on serving and advocating for his company’s customers.”’

In 2019, RTB House was honored with a Gold Stevie Award® for “Innovation of the Year” for its Creative Labs’ Social Banners and a Silver Stevie Award® for “Artificial Intelligence/Machine Learning Solution” for its new Snippet Ads offering that was co-developed by its AI Marketing Lab and Creatives Lab for 2019. RTB House also received a Silver Stevie Award® as the

“Most Innovative Company of the Year” (up to 2,500 employees) for 2019 after it received that same recognition for 2018. The company ranked as one of the top 25 fastest-growing companies in Europe’s tech sector within the Financial Times’ FT1000 List for the second year in a row.

“I’m really impressed with the success of RTB House, and I can’t imagine a more exciting time to join the company,” said Baryś. “With deep learning marketing technology solutions that adapt to the needs of customers, RTB House is leading the way in changing the marketing industry. As part of the RTB House team, I’m looking forward to facing new challenges in the industry, and helping make a positive impact.”

About Aleksander Baryś:
Aleksander Baryś, CFO for RTB House, has vast experience in corporate finance, financial planning and analysis, investor relations and strategic planning risk management. He is a member of the ACCA (Association of Chartered Certified Accountants) and the CFA Society Poland. Furthermore, Baryś holds the prestigious title of CFA Chartered Financial Analyst ®, and is a proud council member of the Supervisory Board of Zortrax S.A.

Prior to joining RTB House, Baryś was the financial director and a board member at Boryszew S.A., which is listed on the Warsaw Stock Exchange. Prior to holding that position, from 2009 to 2016, he was associated with the CIECH Group and held the following positions: head of finance and accounting (2009-2014), president of the management board of the Soda Deutschland CIECH Group (2014-2016), group management director of CIECH S.A. and a member of the supervisory boards of CIECH Group companies (2016). In addition, from 2003 to 2008, Baryś was a financial controller for Basell Orlen Polyolefins Sp.z o.o. and deputy director for Unipetrol at PKN ORLEN S.A, part of the PKN ORLEN Capital Group.

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RTB House Invests in the AI Leaders of Tomorrow: The RTB – Warsaw MIMotaurs Team for Global Autonomous Drone Racing Competition

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RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced it will be sponsoring the RTB – Warsaw MIMotaurs team that consists of a group of young, talented artificial intelligence (AI) developers from the University of Warsaw for a global autonomous drone racing series, where nine finalist teams out of 400 original teams comprised of technologists, aerospace engineers and drone enthusiasts from across the world will develop and compete with well-developed racing drones powered by AI.

The competition is sponsored by aerospace company Lockheed Martin, and will have participating teams compete to design AI that controls racing drones for a series of challenges and a chance of winning more than $2 million in prizes. An additional $250,000 reward will be given to the first team with a drone controlled by artificial intelligence (AI) to best a human-piloted drone. To learn more about the Drone Racing League, visit this website.

RTB House, with its global headquarters in Warsaw, Poland and marketing capabilities that use an advanced form of deep learning AI to model high-level abstractions in data, understands the value in the future of AI advancements. Its sponsored team from Poland is working to develop a revolutionary AI system is as flexible and intelligent as humans.

“It’s safe to say that the power of AI is one of the biggest technological advancements in history since it has drastically changed how the world operates in more ways than one,” said Gary Burtka, VP of U.S. operations at RTB House. “From AI-powered machines defeating human players in highly competitive games, such as Google’s Deepmind AlphaStar that defeated human champion, Poland’s Grzegorz Komincz, known by his gamer handle MaNa in StarCraft II (as reported by ZDNet), to other AI innovators working to create autonomous vehicles and AI-powered drones that are able to beat humans in a man vs. machine race. The limits of what’s possible with A.I continues to evolve rapidly.”

RTB House is proud that Poland is leading the way in the evolution of AI, and sponsoring the RTB – Warsaw MIMotaurs is an example of how the company is showing its dedication to supporting the bright future that lies ahead for AI.

“Poland is a hotbed for innovative tech companies and engineers, especially for AI technology, and it’s due to the country’s mass number of graduates in science and technology, along with its dynamic startup ecosystem,” added Burtka. “RTB House is comprised of an innovative, global team that wants to support the AI leaders of tomorrow, and we’re ecstatic to sponsor the RTB – Warsaw MIMotaurs and the team’s mission to develop state-of-the-art drone software that’s unlike anything else that’s been developed yet.”

To learn more about the RTB – Warsaw MIMotaurs and follow their progress, visit the team’s Facebook page at https://www.facebook.com/WarsawMIMotaurs/

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RTB House Honored with Gold and Silver Stevie® Awards in the 2019 International Business Awards®

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RTB House, a global company that provides state-of-the-art marketing technologies for top brands worldwide, announced that the company has been named winner of three Stevie Awards from this year’s 16th Annual International Business Awards®. 

A record total of more than 4,000 nominations from organizations of all sizes and virtually every industry were submitted this year for consideration across a wide range of categories.

RTB House Awards:

  • Gold Stevie Winner – Innovation of the Year – Business Products Industries for RTB House “Social Banners” (makes advertising retargeting more personalized, and reinvents the way that online shoppers discover products they want)
  • Silver Stevie Award – Artificial Intelligence/ Machine Learning Solution “Snippets” (technology utilizes Artificial Intelligence to easily develop creatives for advertisers)
  • Silver Stevie Award – Most Innovative Company of the Year – Up to 2,500 Employees (RTB House Revolutionizes AdTech and MarTech by introducing state-of-the-art retargeting technology for brands worldwide; brings Artificial Intelligence Deep Learning ads to 1,600 brands)

Stevie Award winners were determined by the average scores of more than 250 executives worldwide who participated in the judging process from May through early August. Some of their comments about RTB House include:

  • “A real disrupter to the advertising and marketing industry.”
  • “Excellent product, strong pipeline.”
  • “Impressive technology and even more impressive results.”

“We’re very honored to have won three Stevie awards this year — it’s a major accomplishment for RTB House, and it’s a representation of how the company’s commitment to excellence and innovation in the adtech and martech space has led to exponential success,” said Gary Burtka, VP of U.S. operations at RTB House.

“This year, we challenged ourselves with the development of two innovative divisions, A.I. Marketing Lab, and Creatives Lab, and it’s absolutely remarkable that both new labs have already developed award-winning, innovative products,” added Grzegorz Kłapkowski, head of business analytics and reporting systems at RTB House. “As the lead coordinator for both labs, I know for a fact that the teams for each lab have worked hard in creating martech solutions that make advertising more personalized for our clients’ branding needs. I’m proud that both labs are being recognized for their incredible work.”

The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The 2019 IBAs received entries from organizations in 74 nations and territories.

Nicknamed “the Stevies”for the Greek word for “crowned,” the awards will be presented to winners at a gala awards banquet at the ANDAZ Hotel am Belvedere, Vienna, Austria on October 19.

“The IBA judges from across the world were highly impressed with the nominations they reviewed this year. With the level of achievement documented in the nominations from 74 nations, the Stevie Awards are proud to honor organizations that demonstrate a high level of achievement in a variety of industries” said Michael Gallagher, president and founder of the Stevie Awards. “We received more nominations than ever and look forward to honoring the Stevie winners at our gala in Vienna, Austria this October.”

Details about The International Business Awards and the lists of Stevie Award winners are available atwww.StevieAwards.com/IBA.

 

About the Stevie Awards:

Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 nominations each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com

Deloitte Fast 50

RTB House amongst fastest growing tech companies in Central Europe according to Deloitte

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RTB House announced the company won the 2018 The AIconics Award. The annual awards, celebrating the drive, innovation and hard work in the international AI business community, was held for the 3rd time in partnership with Microsoft and Imperial College London. RTB House was recognized for Best Application of AI for Sales & Marketing because of its deep learning technology.

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