Press releases Archives - Page 4 of 7 - RTB House | High Tech Retargeter That Makes Digital Advertising Campaigns Perform Better

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RTB House Improves Recommendation Engine By Up To 41%

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RTB House, a global company providing state-of-the-art retargeting technology for top advertisers worldwide, presents a new upgrade to its recommendation mechanism using a combination of deep learning and computer vision. The new method enables ultra-precise predictions of possible user’s buying needs, leading to product recommendations up to 41% more efficient than previously.

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The Best Weekdays for Purchasing

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Users are more likely to click on banner ads and buy a promoted product on weekdays, with the highest conversions on Tuesdays and Wednesdays. The results come from an aggregated data analysis of campaigns carried out by RTB House, a global company providing state-of-the-art retargeting technology, across more than 40 markets. The largest sales peaks were seen between 2-4 PM and 8-11 PM.

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deep learning

Poland’s Tech Talents Found a Method Improving Neural Networks’ Performance

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RTB House, a global company providing state-of-the-art retargeting technology, introduces new features to recommendations for targeted ads. The solution leverages deep learning (currently the most promising subfield of artificial intelligence-oriented research), in display advertising to achieve more accurate product recommendations, making personalized retargeting up to 50% more efficient.

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Deep Learning was in our DNA from the start!

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Artificial intelligence has been in our company’s DNA from the very beginning – back when we started with just a bunch of people about 4 years ago. We have always had a strong belief that only a great technology supported by good customer care and smart people adjusting solutions to each client’s needs would get us to the top.

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deep learning

Deep Learning Leads to Ultra-precise Personalization

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RTB House, a global company providing state-of-the-art retargeting technology, introduces new features to recommendations for targeted ads. The solution leverages deep learning (currently the most promising subfield of artificial intelligence-oriented research), in display advertising to achieve more accurate product recommendations, making personalized retargeting up to 50% more efficient.

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retargeting e-commerce

3 Ways Online Retailers Will Dominate the 2016 Holiday Season

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Christmas is just around the corner and e-commerce sales are expected to hit the highest milestone ever. As a market researcher eMarketer predicts, online revenues in the US will reach more than $94.71 billion over the Christmas holiday. RTB House – a global retargeting technology provider – analyzed hundreds of campaigns in more than 40 markets to determine the best ways that online retailers are preparing to dominate the holiday season.

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New cooperation for RTB House with ZALORA brand

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RTB House – a tech company specializing in sophisticated retargeting scenarios and operating worldwide, starts cooperation with Zalora, Asia’s leading group of online fashion destinations. With the help of RTB House’s technology and retargeting platform, users who buy online on Zalora are served exclusive personalized adverts and offers based on their unique fashion and shopping interests.

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