RTB House – a tech company specializing in sophisticated retargeting scenarios and operating worldwide – has appointed two new Country Managers in Western Europe. The move is expected to strengthen its position in Spain, Portugal and Benelux as a leading retargeting service provider. As Country Managers, Monica Ibarbia will coordinate operations in Spain and Portugal, while Cyril Westerhof manages activities in Benelux (Belgium, the Netherlands, and Luxembourg).
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RTB House, a tech company specializing in sophisticated retargeting scenarios with operations worldwide, has entered Singapore – company’s first subsidiary and fifth market in APAC region (following Indonesia, Malaysia, Thailand and Taiwan). This comes as a result of expansion to Asia that began in the last quarter of 2015. All operations in Singapore will be carried out under Chandra Kuncara, Country Director at RTB House.
RTB House, a technology company specializing in retargeting scenarios increases its worldwide footprint in the Middle East and the Africa region (MEA), with a brand new branch in Dubai. The region will be led by Shady Francis who has joined RTB House as Business Development Director.
With expertise in performance-based advertising, RTB House investigated which specific parameters of could be deemed as “the perfect banner ad” served on mobile devices. The company analyzed hundreds of selected advertising campaigns run for clients on almost 40 markets to see if different parameters, including banner size or number of offers made a difference in overall effectiveness.
After several months of operation in APAC, RTB House has opened office in Taiwan. This is the 4th market in RTB House Asia portfolio, after Indonesia, Malaysia and Thailand and an outcome of an expansion that started in the last quarter of 2015. All operations in Taiwan are going to be carried out under Philip Chan, who has assumed a newly created position of RTB House Country Manager for Taiwan, Hong Kong and the Philippines.
Tomasz Wnuk, previously at the post of Managing Director CEE at Integer.pl, has started his cooperation with RTB House – a tech company specialising in advertising activities based on advanced retargeting scenarios and operating worldwide. He has assumed a newly created position of Commercial Head of Global Deals.
Ad tech company RTB House expands to Latin America, bringing the success of European online display advertising to LATAM markets. The company specializes in sophisticated retargeting scenarios and operates worldwide. It currently concentrates on business development in Brazil, Argentina, Chile and Mexico.
RTB House set out to examine a back-to-basics question: what specific parameters make the perfect banner ad? We analyzed hundreds of selected advertising campaigns run for clients on 33 markets to see which elements of creatives have the most desirable effect on campaign performance.
RTB House – a tech company specializing in display advertising precisely tailored to the users’ interests – starts cooperation with Tripsta, the online travel agency that operates in 45 countries worldwide and serves more than one million travelers per year.