Press releases Archives - Page 6 of 7 - RTB House | High Tech Retargeter That Makes Digital Advertising Campaigns Perform Better
RTB House – a tech company specialized in display advertising precisely tailored to the users’ interests – strengthens its position in Russia. The company establishes its branch in Moscow, and announces Anton Melekhov, an expert in digital marketing and e-commerce, as Country Manager.
RTB House – tech company that specializes in online personalization strategies and Real-Time Bidding (RTB) – strengthens its global initiatives by nominating three regional commercial directors. From July 2014, Omer Aras, Vladimir Houba and Pawel Mazurek will assume the director position for their respective regions.
10 June 2014, Warsaw – RTB House, an international tech company specializing in retargeting, real-time bidding, and display advertising, is expanding to Greece. Maciek Mikołajczak, business development director CEE, is responsible for all business strategies, partnerships, and sales activities in this country.
Internet users from Warsaw, Kiev and Budapest generate the majority of clicks that ended up with a purchase. On the other hand, the highest click rates were registered in London and Madrid – shows an analysis of advertising campaigns conducted by RTB House in European cities.
RTB House – an international technology agency developing its in-house tools for buying ads in Real-Time Bidding (RTB) – continues its overseas expansion. This January the company launched its operations in the UK and Ireland. Robert Geruszczak, an experienced associate of American businesses such as RCI and Apple is responsible for the development of services in that part of Europe.