RTB House celebrates 1-year anniversary in the Middle East and Africa regions with big wins

RTB House, a global company providing state-of-the-art retargeting technology for top brands worldwide, has celebrated its first anniversary in the Middle East and Africa (MEA) region with several new business wins as the region experiences rapid growth around digital advertising.

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Deep-learning algorithms and retargeting to play a role in Indonesia’s e-commerce growth: RTB House

Indonesia’s e-commerce players will increase adoption and reliance on retargeting to improve customer engagement and conversion rates, strengthen branding and enhance return on investment (ROI) on their marketing spends, said RTB House.

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Global ad tech company RTB House expands in India to strengthen its APAC presence

The Indian digital economy has the potential to become the world’s 3rd-largest within the next decade. Global ad tech company RTB House has expanded in India to further strengthen its APAC presence. Kshitiz Randhir Shori has been announced as its new Country Manager.

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Deep-Learning Algorithm Crucial in Retargeting APAC

In this Q&A with ExchangeWire, Jakub Ratajczak, RTB House’s Asia-Pacific regional director, discusses how RTB House has begun applying these algorithms to improve its core bidding mechanism and why location data can only help in one aspect of the purchasing process. 

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Programmatic is moving beyond the buzzword in India as buy and sell-side adoption matures

The Indian economy has been boosted by digital growth, whether it is around digital payments or an increase in online shopping and digital advertising. The Drum spoke with Kshitiz Randhir Shori, country manager of  RTB House in India, another business that has recently launched in into the country.

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RTB House reaches India

RTB House, a global company providing state-of-the-art retargeting technology for top advertisers worldwide, adds India to an ever-growing presence in Asia-Pacific (APAC) markets. Country Manager Kshitiz Randhir Shori will lead regional operations.

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Winning the Iron Throne of Retargeting

The marketing world might as well be Westeros. Competition, treachery, and earning loyalty are all at the forefront of our industry. Brace yourself – there’s always a way to turn your e-shop into a money-making empire with the right technologies and strategic planning in performance-based marketing activities.

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RTB House enters ANZ

RTB House has bolstered its Asia-Pacific presence by opening new offices in Australia and New Zealand. Steve McMahon will lead the ad tech company’s operations in the region. The move extends RTB House’s APAC operations into seven markets, with the company already active in Indonesia, Malaysia, Thailand, Taiwan and Singapore.

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Best weekdays for online purchases are Tuesdays and Wednesdays, between 2-4 PM  and 8-11 PM

RTB House recently released a study on online purchases, pointing out that the best weekdays to buy online are Tuesdays and Wednesdays, with the preferred hours being between 2-4 PM  and 8-11 PM.

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Robots vs. humans: Will AI bring the advertising apocalypse?

We like to believe that we’re still somehow always ahead of robots. While they may be smarter and faster, human traits like creativity and empathy are features that machines have only had in sci-fi.

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RTB House: Improving Neural Networks’ Performance

RTB House, a global company that provides retargeting technology, has devised an innovative approach to building neural network architecture: It improves the way machines predict conversion value.
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Parallel retargeting display campaigns (social and classic), better results together then separate

In an analysis conducted by RTB House, parallel retargeting display campaigns (social and classic) showed better results than either standalone activities.

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3 near-future solutions of AI e-commerce

The ecommerce industry produces vast amounts of data, which has had companies, merchants and distributors scrambling for Big Data solutions to make their data more valuable to their business. Despite so many new mainstream intelligence solutions, Big Data can still be a blessing or a curse, depending on how you use it.

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AI Recommendations That Know You Better Than You Know Yourself

Every day, millions of people make buying decisions based on search – products to buy, restaurants in the neighborhood, and tons of other choices. The most credible advertising comes straight from the people we know and trust, and over 83% of respondents completely or somewhat trust the suggestions of friends and family.
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How deep learning is changing the game for both advertisers and consumers

AI has forever changed digital advertising. As marketers, it already allows us to decide how to best engage potential customers and markets like never before.

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Deep Learning Leads to Ultra-precise Personalization

RTB House introduces new features to recommendations for targeted ads. The solution leverages deep learning in display advertising to achieve more accurate product recommendations, making personalized retargeting up to 50% more efficient.

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 The Game for Deep Learning Has Just Begun

The goal of artificial intelligence (AI) is to make computers as smart, or even smarter, than human beings by giving them human-like thinking and reasoning abilities. But there are many ways to achieve this. Daniel Surmacz explains where the future of artificial intelligence lies.
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Game, [Data] Set, Match: How Deep Learning Turned Sci-Fi-esque Predictive Intelligence Into Reality

It’s been 20 years since IBM’s supercomputer Deep Blue defeated world chess champion Gary Kasparov, in a historical first victory for artificial intelligence. What was once a futuristic concept in 1997, has slowly become part of everyday reality.

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3 Technologies Revolutionising E-Commerce

Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies out there, it’s also not easy to pinpoint which ones are worth the venture. RTB House analysed the top three most successful technologies impacting the ecommerce industry today.

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3 Technologies Revolutionizing E-Commerce

New companies, small business and large corporations alike are going to market online, with customer’s expectations growing simultaneously. To gain an advantage, e-shops must focus more on innovative solutions which help ensure they stay close to the clients’ needs and optimize in a digital way.
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Programmatic Advertising: Where’s It Headed?

So what can we expect from the year ahead and how should advertisers be prepared to take advantage of programmatic? RTB House – a global provider of retargeting technology powered by deep learning algorithms – has put together 3 top trends in the upcoming year.

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3 Ways Online Retailers Will Dominate the 2016 Holiday Season

Christmas is just around the corner and e-commerce sales are expected to hit the highest milestone ever. As market researcher eMarketer predicts , online revenues in the US will reach more than $94.71 billion over the Christmas holiday.

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RTB House ties up with Zalora to serve personalized ads

Zalora has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. It offers an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women, and has been redefining online fashion throughout Asia by providing the very best in high-street style and trends, innovative technology and customer service.
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RTB House consolidates competitive position in Spain, Portugal, and Benelux with new appointments

RTB House has appointed two new Country Managers in Western Europe, a move expected to strengthen its position as a leading retargeting service provider in Spain, Portugal and Benelux.

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RTB House on rocking out Black Friday and Cyber Monday ads

As the highly competitive shopping weekend approaches, online merchants look to stand out during the shopping rush. RTB House analyzed hundreds of campaigns to determine what kind of conversion growth advertisers can expect during the consumer surge.

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RTB House launches in Singapore

Polish ad tech company RTB house has entered Singapore as part of its expansion into Asia-Pacific. Chandra Kuncara, the newly appointed country director, will lead the new office. Kuncara will also be responsible for running business in Malaysia and Vietnam.
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RTB House opens Singapore office

European ad tech company RTB House, which operates across 40 markets in European, APAC, LATAM and MEA regions, has expanded into yet another market of the Asia and Pacific region. The new Singapore branch will be led by Chandra Kuncara

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RTB House COO Daniel Surmacz on building a global ad tech business

With recent launches in APAC, Latin America and the Middle East, RTB House chief operating officer Daniel Surmacz discusses the firm’s ambition to become a global ad tech player.

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Deep Learning–AI that Recognizes Attitude & Intention–From RTB House

RTB House has come up with a brand new model that relies on deep learning (currently the most promising subfield of AI-oriented research) to craft digital features that recognize the attitude, intention and intent of internet users. It allows for accurate estimation of the conversion probability, which in turn makes personalized retargeting more efficient than before.
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When Goals Vary, All Clicks Are Not Equal

Performance-based solutions are on the rise across e-commerce marketers, and retargeting tools are driving up conversion volumes and bigger ROIs than ever. But how are results actually measured? It is simple when you’re using one tech provider, but gets a little complicated when you implement multiple retargeting strategy.

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How artificial intelligence drives more effective advertising campaigns

Artificial intelligence (AI) is no longer a futuristic concept, it’s a staple of today. From virtual personal assistants like Siri and Cortana, to image scanners built to identify diseases, to Google’s or Tesla’s self-driving cars, AI is becoming a part of everyday technology.

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3 Steps for Evaluating the Best Results Across Retargeters

Performance-based solutions are on the rise across e-commerce marketers, and retargeting tools are driving up conversion volumes and bigger ROIs than ever. But how are results actually measured? It is simple when you’re using one tech provider, but gets a little complicated when you implement multiple retargeting strategy.
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Three Myths Around Multiple Display Retargeting Busted

In this highly competitive environment, marketers no longer think about just one tech provider. In fact, more and more now know that running two to three campaigns with use of both “standard” and “professional” retargeting solutions can score better overall results.

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Daniel Surmacz: The automatic future of digital advertising

Soon, every display will be an addressable medium – that is, each screen be individually targetable, down to a specific user. Changing mindsets from “mass marketing” to “getting closer to users” will transform digital marketing forever.

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Why businesses should use more than one retargeter


In a time when almost all e-commerce players use retargeting as a way to multiply conversion and get superior ROI, finding the smartest approach for your own business becomes key. And what does “smarter” entail in this case?
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3 Reasons Why More Retargeters Should Bid On Your Behalf

Today, it is obvious that using a single retargeter is not always optimal. In fact, running 2 to 3 retargeting campaigns with different providers can bring much better results without any additional cost. Here’s why it works:

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Daniel Surmacz, RTB House: The numbers behind mobile ads that actually work.

With expertise in performance-based advertising, RTB House investigated which specific parameters of could be deemed as “the perfect banner ad” served on mobile devices.

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Why businesses should use more than one retargeter


Let’s face the truth: In the time when almost all of e-commerce players use retargeting as a way to multiply their revenue, the smarter your approach is, the better.
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Programmatic Nuances In Europe and APAC

RTBlog checked in recently with RTB House executives, who offered some insight into its retargeting campaigns and trends unfolding throughout the world.

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RTB House enters Taiwan

After several months of operation in APAC, RTB House – a tech company specializing in sophisticated retargeting scenarios and operating worldwide – has opened offices in Taiwan.

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RTB House opens Taiwans office

The three-year-old European tech company RTB House, which operates in nearly 40 markets of the globe, has increased its worldwide reach by entering another market of Asia and Pacific and building sales structures in Taiwan.
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RTB House Opens Office In Taiwan, Expanding APAC Footprint

RTB House, a globlal tech company specializing in retargeting, announced it opened an office in Taiwan, making it the fourth market in the RTB House Asia portfolio, after Indonesia, Malaysia and Thailand.

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RTB House Names Tomasz Wnuk Commercial Head Of Global Deals

RTB House on Thursday named Tomasz Wnuk to the newly created post of commercial head of global deals. Previously, he was managing director, CEE, at Integer.pl. RTB House focuses on advanced retargeting scenarios…

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RTB House Launches LATAM Operations

In this week’s LATAM Roundup: RTB House launches its Latin American operations and the first local office, in Sao Paulo, Brazil; another acquisition for WPP Group in Brazil – and according to specialists, more acquisitions to come, in general, with the devaluation of the local currency compared to the US dollar…

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Tech in Latin America

Polish ad tech company RTB House opened offices in São Paulo as part of its expansion plans into Brazil, Argentina, Chile and Mexico. RTB specializes in programmatic display ads, and hopes to sell retargeting solutions to e-commerce players…

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RTB House enters Asia-Pacific markets

The Asia-Pacific region has enormous business potential for retargeting technologies. RTB House, a technology company that develops solutions for personalized display advertising, is launching operations on the Asian and Pacific markets. The company will initially cooperate with advertisers from Australia, New Zealand, Hong-Kong, Indonesia and Malaysia…

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Polish Buying Platform RTB House Sets Up Shop In Greece

Anyone interested in a modern-day Greek tragedy should check out the country’s economic situation. But all tragedy ends with catharsis, and it’s why RTB House is upping its investment in the country. The two-and-a-half-year-old demand-side platform (DSP)…

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How to Create a Great Banner Ad

How many products should you put into a banner? In this case, more is more. RTB House analyzed thousands of creatives in real-world campaigns containing 2, 3, 4 or 12 items. The conclusion was that users tended to click most on banners containing 12 items. Creatives containing 12 products performed at 20% increased efficiency, followed by 17% and 15%…

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What It Takes to Make a Great Banner Ad

The first clickable banner ad appeared in the 1990s and despite how fast the internet has evolved since then, it still remains one of the top advertising channels for online marketers. However, today’s ad creatives hardly resemble those of 20 years ago. RTB House analyzed hundreds of selected advertising campaigns run for clients on 33 markets, including…

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What Makes Good Banner Ads Great!

There are now thousands of ways to configure banners, sizes, designs, cost models, designs and product displays. With so many options, RTB House – a tech company specializing in display advertising precisely tailored to the users’ interests – set out to examine a back-to-basics question…

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RTB House Digital Marketing Research Reveals how to Create a Great Banner Ad

RTB House has conducted research into campaigns across 33 markets, including most UE countries, to see which elements have the most impact on campaign performance. People are more prone to click on a banner which does not inform them about the cost…

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Okay Tuğ, appointed Country Manager for RTB House in Turkey

RTB House – tech company specializing in display advertising precisely tailored to the users’ interests – is focusing on business development and appointed Okay Tuğ as its Country Manager in Turkey. “We know that our dynamic foreign expansion wouldn’t be possible if it weren’t for the cooperation with experienced managers, who recognize and understand local business needs…

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RTB House Opens Office in Russia

Targeting technology company RTB House has opened an office in Moscow, where it has appointed former Gemius exec Anton Melekhov as Country Manager. Anton MelekhovHeadquartered in Warsaw, Poland, the company offers technology allowing any online store, brand or manufacturer to profile e-shoppers and run customized campaigns that deliver personalized messages…

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Anton Melekhov from RTB House Russia – Shares Insight

Our ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry. This week we head to Moscow to meet Anton Melekhov…

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How Poland’s Globally Outsourced Tech Talent Became Native Entrepreneurs

For a decade or more, global tech giants have set their sights on Poland and its wealth of tech talent as a prime location for outsourcing developer work. But as Poland’s developers have got to grips with the latest technologies used in global markets, the country has seen its own entrepreneurial landscape take shape, with a new crop of promising start-ups emerging, from hardware start-ups like BeSteady.pro…

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RTB House Appoints 3 Regional Directors

RTB House, a Poland-based ad agency with its own real-time bidding (RTB) technology, has announced the appointments of three new regional directors. Omer Aras has been named regional commercial director and will oversee the sales departments in Bulgaria, Greece, Romania and Turkey. He has been with the company for over a year working on development and sales…

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Using the World Cup and RTB to Promote TV Sales

Major sporting events are a great time for fans to purchase TV equipment, and for manufacturers, it offers a unique opportunity to create promotions that reach the most willing customers at the right time. The World Cup has just kicked off, so it is a great time to reflect on how it is possible to transform soccer fans’ most important event into a huge opportunity to maximize product interest and brand exposure. Event-driven sales growth has always been a powerful tool for marketers…

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From forecast to action: the adoption of real time bidding in Europe

Not so long ago, the adoption of Real-time bidding (RTB) by advertisers in Europe seemed to lag behind that in the United States. While advertisers across the Atlantic were enthusiastically starting to use the real-time media purchase model, Europeans seemed less enthusiastic. However, in just over a year, the European market saw the real-time bidding skyrocketing. The year 2014 is not the time to…

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East Vs. West: Real-Time With Two RTB House Execs On Differences Between European Regions

The European market has adopted programmatic technologies, and isn’t far behind the U.S. in many aspects. But while saying “Europe is using new ad technology” is easy, and technically true, it’s not enough. That’s because “Europe”…

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5 Creative Ways to Use Real-Time Bidding: From corner shops to e-commerce giants

In 2014, the digital ad space has seen an explosion of new technologies that are changing the ways in which the e-commerce industry reaches its audience. Real-time bidding (RTB), a technology that enables the buying and selling of individual page views in real time, and personalised retargeting, a model that displays personalised ads to individual users based on their online activity, have proven to be buzzwords among digital ad agencies, large e-commerce sites…

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RTB House Leverages European Ecommerce Growth To Expand Programmatic

As ecommerce takes off globally, retargeting technology and demand-side platform (DSP) provider RTB House, which works with brands in 29 markets, is educating international advertisers about programmatic…

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RTB House Welcomes Sales Director Robert Geruszczak

Robert Geruszczak is currently the Sales Director for the UK & Ireland at RTB House, a technology agency with worldwide operations, and the creator of technology for buying inventory and displaying adverts in the real time bidding model. Geruszczak has previous experience with such companies as Mobile Experts and Apple Inc. The Makegood recently spoke with Geruszczak about…

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Retargeting to Your Optimise Ad Budget

Tailoring your online ads to individual users is one of the most potent tools in modern advertising solutions. Not only does it encourage higher click through rates than your typical generic display advertising, but it also gives you ways to optimise your budget and spend your money to encourage purchases from your most…

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Remarketing Lost Retail Sales With Display Technology

Hundreds of shops, a multitude of comparison shopping engines and group buying services providing almost unlimited choice is is the German market in a nutshell and Quelle, an online shop selling clothing, accessories, household equipment, garden accessories…

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RTB House appoints new managers for Western Europe, Poland and UK

RTB House, international technology agency developing its in-house tools for buying ads in Real-Time Bidding (RTB), extends its sales management force by adding new members to its team: Robert Geruszczak, Artur Kuć and Rafał Wasyluk…

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RTB House gears up to add competition in the real time bidding biz

A new brand has entered the market which specialises in buying advertising in the Real-Time Bidding (RTB) model – RTB House. The AdPilot Group team, a Polish company, which had acquired many clients in 26 markets across…

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