In-house innovations

Growing and developing game-changing ideas

In 2018, after successfully deploying deep learning into 100 percent of its algorithms, RTB House developed two divisions, independent from its R&D team, focused on leading innovation for MarTech solutions. The AI Marketing Lab provides an environment for inventing and advancing MarTech products. In addition, the Creatives Lab investigates and improves the overall performance of creatives, as well as developing support for formats like dynamic display and video creatives that can be ultra-tailored to a client’s specific branding needs.

Streaming Video Ads

Snippet Ads

Social Banners

Streaming Video Ads

A user journey starts from the very first touchpoint. Make this a moment for your brand to stand out. Create an emotional connection with your users through personalized dynamic videos built by our state-of-the-art Deep Learning technology.
The solution helps the clients to:



Build brand awareness in targeted audiences through a highly effective video format
Ensure highly compelling video content personalized on multiple levels
Create coherent cross-channel communication across every touchpoint

Snippet Ads

Our dynamic banner creatives are proved to be highly effective. Now our clients can implement them anywhere on the web in a form of a short HTML code we call Snippet Ads.
The solution helps the clients to:



Generate new traffic
Save money and time on dynamic creatives
Run consistent branding across many channels

Social Banners

Online shoppers expect interaction with a brand. Using gamification, banners with “Like”, “Dislike” or other “Upvote” buttons let consumers drive their own ad experience and generate valuable data for campaigns.
The solution helps the clients to:


Draw attention and generate user engagement
Collect data on users performance
Strenghten brand building activities