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EMEA Auto Industry Digital Advertising Guide

Automotive

EMEA Auto Industry Digital Advertising Guide

We live in accelerated times. The automotive industry has always been in a constant state of change. However, with ecommerce emerging as a viable channel for auto brands, and with the inevitable shift to hybrid and electric vehicles, the coming years require an almost total retooling of business.

We have created a guide to show automotive brands and related businesses how to communicate their offers and values to customers most effectively through digital advertising.

In the guide:
  • New and used vehicle sales
  • Merging online and offline activities
  • Measuring micro-conversions
  • Performance and brand awareness digital ad campaigns
  • Overcoming biases with Deep Learning technology
  • Top tips for engaging online experiences
  • The future of the auto industry

40

pages about advertising auto brands

3

industry expert commentaries

10

online essentials for all car brands

1 / 3

As we start emerging from the worst of the pandemic, there are positive signs for the auto industry. Firstly, people still love their cars. A lack of mobility has not turned people off of their vehicles; it has made them value them even more.

Daniel Volož

Country Manager DACH, RTB House

We need to add levels of granularity to ad campaigns in the auto industry so that we can better understand customers and measure the importance of each touchpoint along the buying journey. To do this, we can now measure something called micro-conversions.

Olivier Galichere

Country Manager France, RTB House

We’re seeing the biggest changes in one hundred years. Major manufacturers have pledged to change the status quo. The end of the dominance of petrol and diesel vehicles is now inevitable and this will be one of the defining moments of our times.

Karolina Klijer

Business Development Director Nordics, RTB House

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