US Marketplaces Advertising and Impact Guide

Online marketplaces are relentlessly growing and constantly evolving. Their innovations set the future course for all online retailers. With more marketplaces than ever before gaining prominence, we’ve put together a guide on how to make the most from performance and brand awareness campaigns, and how to make your multi-vendor site stand out from the crowd.

We’re focusing on the US, the birthplace of modern marketplaces. We’re sharing facts and stats, but also taking a more inspirational look at how we got here and where we go next.

In the guide:
  • The last century of US retail and the next ten years
  • The effectiveness of display ad campaigns, in numbers
  • Online retail changes due to the pandemic
  • Loyalty and performance campaigns
  • 5 must-have features for online marketplaces
  • How to use your programmatic ad campaigns to attract vendors


pages of insight


must-haves for marketplaces


stats from over fifty marketplace ad campaigns

Case studies

Featured case studies

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