RTB House – a tech company specialized in display advertising precisely tailored to the users’ interests – strengthens its position in Russia. The company establishes its branch in Moscow, and announces Anton Melekhov, an expert in digital marketing and e-commerce, as Country Manager.
Daniel Surmacz, chief operating officer RTB House, emphasises that Russia is one of the significant markets in the CEE region for the company. – “So far, we have managed all business activities in Russia from our headquarters in Poland. Our decision to establish operations in Russia is a natural step forward from the phase of potential reconnaissance to building a strong position locally. We are sure that hiring an experienced manager with broad knowledge of the Russian online marketing industry will bring dynamic development to our business in this part of Europe” – states Surmacz.
Anton Melekhov is responsible for RTB House’s planning and executive decisions for business activities in the Russian market. He will initially concentrate on strengthening the company’s presence by launching TANDEM Effect – a solution for manufacturers, utilizing the Real-Time Bidding technology in a unique way.
Prior to joining RTB House, Anton was the Country Manager in Gemius, an international research agency in Russia. Melekhov graduated from State University of Management with specialization in Financial Management.
RTB House currently operates in 33 markets. For global clients, it buys 3.5 bn ad views per month. The company has operated within the Russian market since 2013. RTB House cooperates with such brands as: Eldorado, Ulmart, Svyaznoy, Butik.ru, Timberland, Douglas in the region and is currently running dozens of campaigns there.