RTB House – a global company that provides state-of-the-art marketing technologies has employed Deep Learning AI and first party data to create Streaming Video Ads – a brand-new solution aimed at targeting users in the upper stages of the sales funnel. These effective, brand-focused and dynamically-created video ads will offer users a viewing experience based on data-driven personalization enhanced with unique contextual elements and highly personalized storytelling.
Video is a key component of branding exercises, helping to focus marketing messages, improve customer interaction, and support a consistent and captivating brand image. According to a recent study by Wyzowl, when asked how they’d most like to learn about a product or service, two-thirds of people (66%) said they’d prefer to watch a short video. An additional 84% reported that they’ve been convinced to buy a product or service by watching a brand’s video.
To increase impact, RTB House Streaming Video Ads are constantly updated to allow advertisers to execute outstanding, unique and consistent brand strategies. Based on a branding video and powered by RTB House’s state-of-the-art Deep Learning recommendations, Streaming Video Ads are tailored to user preferences in order to present the brand in an engaging and appealing way.
According to RTB House clients, video is particularly effective at targeting users in the upper stages of the sales funnel. To determine which users are located in those stages our Deep Learning algorithms analyze thousands of data points. Based on these advanced calculations, Streaming Video Ads are displayed to an audience which may include users who were previously not engaged with the brand. “Creating a lasting connection with consumers requires a deep understanding of user behaviours. Each journey is unique because every customer is different, with their own set of personal circumstances, needs, preferences, and behaviours. That is why our highly personalized Streaming Video Ads are an effective solution for any digital marketing strategy that embraces a user-centric approach,” says Łukasz Abgarowicz, Head of New Products at RTB House.
Thanks to RTB House’s partnership with all major inventory partners, Streaming Video Ads are available in all popular video formats for various types of devices. To ensure ads are presented in the desired and brand-safe contexts, placements are analyzed by our proprietary contextual targeting and Brand Safety mechanisms, which use natural language processing to analyze site context for every single impression delivered. To ensure consistent communication, Streaming Video Ads may also be bundled with other ad formats offered by RTB House, including Social Banners, Dynamic Display Banners, Snippet Ads, in-app campaigns, and more.
All Streaming Video Ad formats offer KPIs that measure the video’s branding impact. RTB House’s advanced analytics track a user’s interaction with the brand and deliver valuable insights that allow marketers to tailor their strategies and create an optimal user journey.