RTB House – a tech company specializing in display advertising precisely tailored to the users’ interests – starts cooperation with Tripsta, the online travel agency that operates in 45 countries worldwide and serves more than one million travelers per year. The agreement concerns the Greek market.
With the help of RTB House’s technology and targeting platform, users who search online for airfare on Travelplanet24, Tripsta and airtickets® will be served personalized adverts based on their unique booking interests.
All personalized retargeting campaigns for the three brands will be derived from performance-based concepts with a predetermined CPA. As a result, the cost will be determined once an exclusive booking is completed.
“We are happy to start our cooperation with Tripsta, a company which is one of the largest Greek startup success stories and today ranks among the pioneers of the global tourism industry. We are sure that RTB House with all its targeting technology and know-how will help to maximize results for all three brands” – says Alexandros Rigas, Business Partner of RTB House in Greece.
Philipp Brinkmann, CEO of Travelplanet24 (Travelplanet24, airtickets®, Tripsta), says: “Our new partnership with RTB House, which has a well-developed technology platform, will effectively help the development of our company. The customized adverts will contribute significantly to maximizing the number of bookings on our platforms.”
Cooperation between the two companies began in October 2015 and the program adds to a long list of advertisers RTB House cooperates with in the area of targeted E-commerce.