For us, the inclusion of the other retargeter in the marketing activities was a debatable solution at first. But we decided to take up this challenge and it turned out to be a good way to go. By launching the campaign in collaboration with RTB House we managed to increase the scale of the traffic without boosting the unit costs, which was our concern before. The overall effect we have observed is a truly significant one.
Sylwia Zdrowak
Digital Marketing Manager, Allani