At Casper, we knew what we wanted to achieve from the outset; however, the Deep Learning-powered solutions implemented with RTB House actually helped us to exceed these expectations on
many levels. As well as increasing brand awareness, we made the consumer journey more exciting by engaging with the right audiences at every stage of the marketing funnel.

Ahmet Beliktay

Director Marketing Corporate Communications

95.7%

Viewability rate

65%

VCR increase

Casper is a pioneering computer manufacturer in Turkey which
holds an important place in the digital transformation of the Turkish market, offering a wide product range of phones, tablets, laptops, desktop computers, and mini-PCs, as well as products
from sub-brands like VIA, Nirvana, and Excalibur.

THE CHALLENGE

Casper sought to boost awareness of its sub-brand, Excalibur, in order to keep its solid position within the highly competitive gaming sector. The demands of this domain can be particularly challenging, with a number of market players competing to deliver high performance and mobility. Casper wanted to highlight these aspects of the Excalibur product range, as both Casper and its sub-brands boast some of the most powerful computers on the market. An expectation was then set out for RTB House to use new-generation marketing solutions to reach the right audiences at the right time.

THE SOLUTION

RTB House teamed up with Casper’s trusted digital marketing agency, MooF, which has a strong background in maximizing advertising performance through emerging technologies, as well as a deep connection to the Casper brand.

RTB House kicked off this campaign by implementing Streaming Video Ads to the branding strategy, utilizing the power of unique Deep Learning technology to reach the right audience with a personalized approach. The selflearning algorithms used in the process are able to show users models closest to their preference.

In addition to the personalized video approach, RTB House utilized ContextAI technology to target users who were more likely to engage through relevant website categories to further increase the reach and visibility of the brand.

THE RESULTS

Leveraging the benefits of Deep Learning technology and ContextAI, RTB House was able to exceed the brand’s goals with especially great results seen in the area of primary awareness campaign KPIs.

Viewability was recorded at an impressive rate of 95.7% and a 65% increase in VCR—all of which gave Casper and Excalibur a competitive advantage in the world of online gaming.

  • 95.7% Viewability rate
  • 65% VCR increase

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