Flyin.com is the number one Online Travel Agency in Saudi Arabia. It is the one stop-shop for the Modern Traveler, both for flights and hotel bookings.
THE CHALLENGE
Flyin.com wanted to tie up with a retargeting partner that could help them to re-engage in-market travelers by showing them highly relevant offers at the right time. They wanted to increase a number of flight bookings, while maintaining high ROAS.
THE SOLUTION
RTB House launched dynamic display retargeting campaign where every past visitor was shown personalized offers comprising of travel destinations that might interest them the most and inspire bookings. A RTB House’s technology powered by deep learning automatically formulated a tailor-made bidding model and offer-recommendation strategy based on user’s behavior and travel preferences. User’s engaged with Flyin.com via various devices that included mobile phones, tablets, PCs and game consoles. Thanks to good campaign’s optimization conversions were maximized while maintaining client’s high ROAS goal.
