To keep its high-level e-shop experience not only within the website but also throughout the advertising pieces, GAIA continuously challenged RTB House to innovate in its retargeting creatives. But how to do that without decreasing ROI?
Thanks to its Deep Learning algorithms, RTB House provides the client with accurate control of the ROI goals. Together with the flexibility of its platform, it makes possible to test innovative dedicated banners and continuously monitor its performance according to pre-defined business goals.
A great example of the perfect synergy between flexibility and campaign efficiency could be measured on November 2018 – the most important month for Mexico’s e-commerce, which gathers almost all special e-commerce dates like Buen Fin, Black Friday and Cyber Monday. For this period GAIA planned a custom banner strategy with specific promotional banners for each sales period. Complex, but successful
The revenue increased by 136% compared to the average of the previous 3 months. And even though there was a huge peak on sales (mostly on Buen Fin), RTB House used a dynamic target control and was able to meet the client’s ROI target. After the promotion period ended, RTB House could continue to deliver the client’s target ROI during the first months of the year, which are not so strong in terms of sales.