GiftsForYouNow.com is a provider of personalized gifts for all occasions. The primary focus at GiftsForYouNow is creating highly personalized gifts with many options, making gifts even more custom and unique. Over the years, GiftsForYouNow has expanded its offering to include thousands of gift ideas for any gift occasion imaginable.

THE CHALLENGE

GiftsForYouNow.com was seeking to find a retargeting partner that could generate profitable conversions, deliver consistent performance day over day and maintain ROAS goal. Those requirements couldn’t be fulfilled by their incumbent retargeting provider, as much as the good customer service or short turnaround time. New partner was challenged to elevate those aspects, and also to significantly improve the look and feel of retargeting creatives.

THE SOLUTION

RTB House began with a second retargeter strategy launching its personalized campaign powered by deep learning to prove incremental value. After delivering consistent performance, the client decided to turn off the incumbent retargeter to focus budget and resources on scaling their RTB House campaign. To make advertising messages more engaging, RTB House created set of personalized creatives containing seasonal and new products, that delighted both client and their users.

THE RESULTS

•  RTB House retargeting drove 30% higher AOV’s than Client’s average AOV in one of the most challenging months.
•  RTB House drove over 300% more orders than incumbent retargeter did during the same time period the previous year.
•  RTB House AOV was also 9% higher than generated by previous retargeter.

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