Jeremy Wagner
eCommerce Marketing Manager at GiftsForYouNow
eCommerce Marketing Manager at GiftsForYouNow
increase in average order value
(compared to Client’s average AOV)
increase in orders
(compared to previous retargeter)
increase in average order value
(compared to previous retargeter)
GiftsForYouNow.com was seeking to find a retargeting partner that could generate profitable conversions, deliver consistent performance day-over-day, and maintain ROAS goals. Those requirements couldn’t be fulfilled by their previous retargeting provider, as much as the good customer service or short turnaround time. The new partner was challenged to elevate those aspects, and also to significantly improve the look and feel of retargeting creatives.
RTB House began with a second retargeting strategy, launching its personalized campaign powered by Deep Learning to prove incremental value. After delivering consistent performance, the Client decided to refocus their budget and resources on scaling their RTB House campaign. To make advertising messages more engaging, RTB House created a set of personalized creatives containing seasonal and new products, that delighted both the Client and its users.