Launching RTB House alongside our existing retargeting providers increased our reach, doubled our conversions from retargeting while keeping the agreed budget. We’re thrilled that we chose to follow through on multiple retargeter strategies, not only due to higher performance but also because we’re far less dependent on one retargeting provider.
Global Growth Digital Re-engagement Lead at eBay Classifieds Group
More conversions
More traffic
Gumtree already had one retargeting provider deployed before meeting with RTB House. The challenge was to find new ways to drive more traffic back to the website, activate lapsed users and increase existing user activity. Effective conversion meant getting results for Gumtree’s two primary revenue streams: increased number of ads and a larger number of promoted posts.
RTB House team proposed an effective combination: add another retargeter and leverage deep learning technology to drive more conversions with the same ad spend. Unlike other retargeting providers, RTB House offered to deliver highly personalized messages to most-likely-to-convert users in real-time, at various stages of their shopping journey.
Deploying the multiple retargeting strategies with Gumtree’s campaigns doubled conversion efficiency and improved traffic efficiency by 1/3. The contributing factors towards the success of multiple retargeting includes:
Gumtree continues to use multiple retargeting strategies that leverage different technologies and algorithms at the same time. It delivers not only outstanding performance results but also greater reach, efficiency, and transparency among technology vendors.
