Hoff is one of the largest and fastest-growing companies in the Russian furniture and interiors space. They occupy a unique spot in the Russian market, with a one-stop shopping experience complete with interior design solutions based on a wide range of multi-brand goods.
Hoff and RTB House have been trusted partners since 2018. In late 2019, Hoff’s Marketing Team announced challenging goals for 2020: a significant sales volume increase, greater conversion value generation, and higher average order value (AOV) through both up-sell and cross-sell methods.
Hoff expected an increased campaign volume within agreed KPIs including AOV (in accordance with RTB House panel and Google Analytics stats).
Additionally, the Client asked for customizable regional settings, including a separate feed for every region to control pricing policy and availability of goods.
RTB House developed relevant recommendations for users from particular regions who previously viewed their offers. Moreover, RTB House assured campaign control and optimization on a daily basis within unlimited budget and fixed CPS scenarios. This was done according to the Client’s Google Analytics stats, in order to reach the full potential of the campaign and significantly improve their main KPIs.
Thanks to RTB House’s advanced retargeting technology based on Deep Learning, Hoff achieved the following results for their online brand*:
- 135% conversion value growth. An increase of 2.2 times
- Conversions up by 160%. More than 2.5x growth
- The average order value on the website increased by 20%
- 6x lower bounce rate, down to less than 1%
- 145% higher number of sessions. Over 2.5x growth