Performance Marketing Team
increase in number of conversions after adding RTB House as an additional retargeter
percent of conversions generated by RTB House (retargeting channel)
iCarros had already worked with one retargeting partner to maximize the performance of its online marketing activities. However, they knew that they had more opportunities within the retargeting environment. This led to the decision to team up with RTB House for multiple retargeting strategies that could help achieve strategic goals set for the performance team:
iCarros was also looking for a retargeting provider that pays great attention to customer service, transparency, and has a proactive approach.
RTB House used a flexible approach and understanding of the Client’s goals to create a Deep Learning-powered retargeting campaign, based on its expertise within the classifieds vertical. It focused on users who are most likely to convert. The campaign was optimized along the way to maximize its potential, increase volumes, and deliver more conversions at a stable cost.
The implementation of multiple retargeting strategies generated greater profits and drove better results for iCarros.