Nuno Cristóvão
Chief Operating Manager at KuantoKusta.pt
Chief Operating Manager at KuantoKusta.pt
CTR
GREATER RESULTS, MULTI-RETARGETER OVER SINGLE-RETARGETER
CLICKS DRIVEN TO WEBSITE IN ONE MONTH
KuantoKusta.pt originally used a single provider for their retargeting strategy. While satisfied with their results, they saw potential in a multiple-retargeting approach and decided to try RTB House. The Client had very high expectations of introducing an additional retargeter. Both retargeters would work simultaneously in order to present better outcome, without breaking budgets. The goal was to double the number of clicks acquired by retargeting campaign while keeping the Conversion Rate level at a minimum of 90%.
RTB House worked on the same payment conditions as the first retargeter, so setup was straightforward and the additional retargeter was launched. After just one month of the multiple-retargeting campaign, the client achieved the expected improvement in results and decided to continue cooperation with both providers.