KuantoKusta.pt is the largest price comparison website in Portugal. It gathers more than 1 million products from over 500 stores, enabling customers to find the best products available, at the best prices.

THE CHALLENGE

KuantoKusta.pt originally used a single provider for their retargeting strategy. While satisfied with their results, they saw potential in a multiple-retargeting approach and decided to try RTB House. The Client had very high expectations of introducing an additional retargeter. Both retargeters would work simultaneously in order to present better outcome, without breaking budgets. The goal was to double the number of clicks acquired by retargeting campaign while keeping the Conversion Rate level at a minimum of 90%.

THE SOLUTION

RTB House worked on the same payment conditions as the first retargeter, so setup was straightforward and the additional retargeter was launched. After just one month of the multiple-retargeting campaign, the client achieved the expected improvement in results and decided to continue cooperation with both providers.

THE RESULTS

•  RTB House delivered over 110K visits in one of the most challenging months of the campaign.
•  The Conversion Rate reached by RTB House exceeded 90%.
•  According to client’s data, the overall result from the multiple-retargeting campaign was two times higher than from a single campaign.

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