Marta Gómez
Director at modalia.com
Director at modalia.com
INCREASE IN RETARGETING ROI
MORE ORDERS FROM RTB HOUSE
GROWTH IN CONVERSION RATE
CTR
modalia.com challenged RTB House to maximize sales within pre-agreed acquisition cost. The company had previously worked with another retargeter, but due to underwhelming results, they needed to find an alternative retargeting provider that would be able to guarantee better performance. The client also required customized banners with boards including the seasonal promotions which transitioned from dynamic classic banners, to static images containing the promotion.
RTB House implemented a personalized, deep learning-powered retargeting campaign, focused on increasing sales and maximizing ROI for modalia.com. Moreover, RTB House’s flexibility in creatives, combined with a recommendation mechanism that ensures a more accurate selection of products shown in creatives, makes it the only solution capable of meeting the client’s specific needs within the budget constraints.
With RTB House replacing modalia.com previous retargeter: