RTB House improved our retargeting results more than any provider we’ve worked with before. We were able to maximize sales and maintain pre-agreed acquisition cost with help from RTB House every step of the way. Their flexibility in creatives and intuitive panel were standout features. We are excited to work with RTB House in our upcoming campaigns to grow conversions further.

Marta Gómez

Director at modalia.com

+ 165%

INCREASE IN RETARGETING ROI

+ 170%

MORE ORDERS FROM RTB HOUSE

+ 27%

GROWTH IN CONVERSION RATE

1.7% +

CTR

modalia.com is a leading fashion e-commerce website in Spain. The company carries over 1,000 brands, 30,000 products and works with over 350 retail stores across Spain, offering seasonal and outlet products through the website.

THE CHALLENGE

modalia.com challenged RTB House to maximize sales within pre-agreed acquisition cost. The company had previously worked with another retargeter, but due to underwhelming results, they needed to find an alternative retargeting provider that would be able to guarantee better performance. The client also required customized banners with boards including the seasonal promotions which transitioned from dynamic classic banners, to static images containing the promotion.

THE SOLUTION

RTB House implemented a personalized, deep learning-powered retargeting campaign, focused on increasing sales and maximizing ROI for modalia.com. Moreover, RTB House’s flexibility in creatives, combined with a recommendation mechanism that ensures a more accurate selection of products shown in creatives, makes it the only solution capable of meeting the client’s specific needs within the budget constraints.

THE RESULTS

With RTB House replacing modalia.com previous retargeter:

  •  The ROI of retargeting campaign grew from 33% to 198%.
  •  The number of orders coming from retargeting grew by more than 170%.
  •  The conversion rate grew by 27%.
  •  The CTR exceeded 1.7%.

 

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