Anna Olvecká
Online Strategist, B2B Group – performance agency representing O2 Slovakia
Online Strategist, B2B Group – performance agency representing O2 Slovakia
AVERAGE CTR
IMPRESSIONS SERVED PER MONTH
The telecommunications industry is a highly competitive environment. Only those who are able to keep up a consistent presence can succeed. O2 wanted to increase brand visibility among their target group, hence the company decided to focus not only on those users who were highly likely to convert and come over to O2, but also on those who were only visiting the website and not necessarily considering a purchase.
The retargeting campaign, implemented by RTB House, was designed to increase web traffic while maintaining the conversion rate. What did we do? First, we analyzed and targeted users based on their potential to make a purchase.
Then, we divided them into 3 segments: visitors, users who added products to the shopping cart and users that have already actually made a purchase. The last part was the preparation of various banners sets and advanced retargeting strategies based on those segments.