We are extremely satisfied with the results delivered by RTB House. They are proactive, transparent and committed to their work with constant focus on fulfilling their client’s requirements and needs.
Diego Lucchesi
E-commerce Specialist at Polishop
Results from RTB House added as additional retargeter:
+ 122%
INCREASE IN SALES BY 3RD MONTH
+ 9%
INCREASE IN TOTAL RETARGETING ROI
+ 64%
INCREASE IN TOTAL SALES VOLUME
Polishop is a Brazil-based retail brand, offering products (both offline and online) across a wide variety of categories in beauty, fitness, wellness, kitchen, home and electronics, with stores in nearly every Brazilian shopping mall.
THE CHALLENGE
Polishop challenged RTB House to increase the volume of sales and improve ROI without negatively affecting the results of the other retargeter.
THE SOLUTION
RTB House created and ran a personalized retargeting campaign, powered by Deep Learning technology as an “additional retargeter” for Polishop. Goals were set in line with the Client’s business strategy and in hopes of building a long-term partnership.
In just the first month of cooperation, RTB House brought in 22% additional sales to Polishop – all without cannibalizing their pre-existing retargeting results. After deeper analysis of the campaign’s performance, RTB House then applied specific product segmentation based on the Polishop’s data to boost effectiveness even further. Consequently, Polishop received a fully customized retargeting solution, optimized specifically for their customer segments, high-potential shoppers, and many other metrics.
THE RESULTS
Engaging RTB House as an additional retargeter in the campaign resulted in:
- 122% sales volume increase already in the third month of the combined retargeting campaign, compared to results delivered by a single retargeter.
- 9% increase in Polishop’s retargeting ROI.
- 64% (monthly avg.) total sales volume increase from retargeting.
