Diego Lucchesi
E-commerce Specialist at Polishop
E-commerce Specialist at Polishop
INCREASE IN SALES BY 3RD MONTH
INCREASE IN TOTAL RETARGETING ROI
INCREASE IN TOTAL SALES VOLUME
Polishop challenged RTB House to increase the volume of sales and improve ROI without negatively affecting the results of the other retargeter.
RTB House created and ran a personalized retargeting campaign, powered by Deep Learning technology as an “additional retargeter” for Polishop. Goals were set in line with the Client’s business strategy and in hopes of building a long-term partnership.
In just the first month of cooperation, RTB House brought in 22% additional sales to Polishop – all without cannibalizing their pre-existing retargeting results. After deeper analysis of the campaign’s performance, RTB House then applied specific product segmentation based on the Polishop’s data to boost effectiveness even further. Consequently, Polishop received a fully customized retargeting solution, optimized specifically for their customer segments, high-potential shoppers, and many other metrics.
Engaging RTB House as an additional retargeter in the campaign resulted in: