PriceRunner had already worked with RTB House on standard retargeting campaigns. They wanted to run a temporary Black Friday campaign with dedicated creatives. They appreciated great performance results delivered by RTB House banners, which is why they reached out with this matter as well. The challenge for RTB House was to maximize traffic volume from retargeting in the Black Friday week (November 19-26, 2018) while maintaining a specified ROI.
In order to meet the Client’s business needs, RTB House implemented a personalized retargeting campaign, powered by Deep Learning and focused on maximizing performance results. RTB House developed unique creative adaptations, designed specifically for Black Friday (applied a black template, added promotional information to drive higher CTRs), and utilized the coupon format. Moreover, the Client worked closely with a dedicated customer service team to execute tactical ROI adjustments, which were lowered live during certain time periods.
The suggested approach, the quality of proposed banners, and the campaign launched during Black Friday week led to satisfying performance results:
- 3x higher traffic volume
- 33% increase in CTR
- Higher conversion rate
Check PriceRunner’s Black Friday website