What we value the most about cooperation with RTB House is their responsiveness and accountability – they are eager to deliver the results we need. Their technology gives us an edge in acquiring retargeting traffic cost-efficiently. RTB House has also proven to us that they were a partner we could depend on and continuously improve our work together.
 

Fredrik Elvang

Traffic and Optimization Lead at PriceRunner

+12.8%

higher volume under the same ROI goal

+21.5%

Average conversion rate from retargeting increased

PriceRunner.com is an independent price comparison website, active primarily in Sweden and Denmark, with a fast-growing presence in the UK as well. PriceRunner’s mission is to help consumers find better products and better prices. Every month, PriceRunner helps hundreds of thousands of consumers find better, cheaper products and save money by comparing prices.

THE CHALLENGE

PriceRunner had already worked with another retargeting provider. However, they were looking for a new partner who would help them work with retargeting and push the boundaries.

The challenge for RTB House was to increase traffic volume from retargeting (without cannibalization) while maintaining a specified ROI.

THE SOLUTION

To meet client’s expectations, RTB House implemented a personalized, deep learning-powered retargeting campaign, focused on maximizing traffic and conversions from retargeting without cannibalizing other channels.

Additionally, the client worked closely with a dedicated customer service team to try out different campaign setups (ROI goals, optimization for sub-campaigns, etc.). For special days like Black Friday, temporary campaigns with dedicated creatives were launched.

THE RESULTS

After the first month of cooperation, RTB House as an additional retargeter brought PriceRunner satisfying results:

  • Overall traffic volume and quality increased while the other provider maintained its volume.
  • Retargeting volume increased by 12.8% under the same ROI goal.
  • Average conversion rate from retargeting increased by 21.5%.

 

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