PriceRunner had already worked with another retargeting provider. However, they were looking for a new partner who would help them work with retargeting and push the boundaries.
The challenge for RTB House was to increase traffic volume from retargeting (without cannibalization) while maintaining a specified ROI.
To meet client’s expectations, RTB House implemented a personalized, deep learning-powered retargeting campaign, focused on maximizing traffic and conversions from retargeting without cannibalizing other channels.
Additionally, the client worked closely with a dedicated customer service team to try out different campaign setups (ROI goals, optimization for sub-campaigns, etc.). For special days like Black Friday, temporary campaigns with dedicated creatives were launched.
After the first month of cooperation, RTB House as an additional retargeter brought PriceRunner satisfying results:
- Overall traffic volume and quality increased while the other provider maintained its volume.
- Retargeting volume increased by 12.8% under the same ROI goal.
- Average conversion rate from retargeting increased by 21.5%.