The recent acquisition of Netshoes by Dabra Group, the owner of Stock Center, posed a big challenge for our team: the brand transition. In such moments, creating the right partnerships is the key to success. Identifying the right target and technology was crucial for making the best segmentation and bringing a compelling message directly to where consumers were interacting. Powerful statements and laser-focused media created the necessary engagement for a flawless transition. The consumers know what the right choice is. Together, we made their decision easy.
 

Alberto Calvo

CEO of Dabra Group & President of CACE

4x

Better reach with 3x lower frequency

+80%

More than 80% viewability on video ads

6x

Higher user engagement (CTR) increased AOV

Stock Center is the leading fashion and sports store in Argentina, with extensive coverage throughout the country. It is part of the Dabra Group, which processes more than 35,000 orders per month and has more than 1.5 million clients.

THE CHALLENGE

In 2020, after the acquisition of the local operations of Netshoes, both brands had to be merged and all sales migrated to a single and renewed platform. StockCenter needed a branding media strategy that communicates accurately this transition and engages users with the new site.

THE SOLUTION

Video Ads from RTB House, based on a unique Deep Learning technology, were able to provide high levels of personalization and engagement to the right audience. RTB House’s ContextAI solution is capable of analyzing millions of websites and takes into account different aspects of the context to select the perfect placement and ad templates to better fit each opportunity.

THE RESULTS

StockCenter experienced significant benefits in three major areas thanks to RTB House Video Ads:

Scalable technology precisely targeting the right users at the right time allowed optimization of the user frequency and maximized campaign reach:

  • 1.9 million unique users impacted during a three-month campaign period

  • 4x better reach with 3x lower frequency, in comparison to other video ad platform

Efficient use of budget, delivering the brand’s message with highly effective ads that had good viewability:

  • 3.9 M completed video views and an average 80% viewability according to external monitoring tools

  • More than 6x higher user engagement (CTR), in comparison to other video ad platforms
  • RTB House Video Ads complement other campaigns on user-generated video content websites, potentializing the whole branding strategy.

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