With RTB House’s technology, advanced solutions, and performance-based payment model, we can run more efficient and goal-oriented campaigns which will help improve our engagement with consumers.

Tito Costa

Chief Marketing Officer at ZALORA


return on ad spend from retargeting


average campaign’s revenue growth generated MoM

500K +

session delivered every month

ZALORA is Asia’s online fashion destination. Founded in 2012 by Rocket Internet, the company has presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong, Taiwan, Thailand, and Vietnam. ZALORA offers an extensive collection of top international and local brands, as well as apparel, shoes, accessories, and beauty categories for men and women.


Personalization is a huge part of the customer experience. Today’s consumer expects the ads shown to them online to be relevant to what they are currently interested in, as well as pertinent to their personal taste and style. Thus, ZALORA was looking for a retargeting provider that would be able to run large and highly effective personalized retargeting campaigns in different APAC markets, on a performance-based model.


RTB House launched separate campaigns for new customer acquisition and for existing users, covering 6 countries in APAC – Singapore, Malaysia, Indonesia, the Philippines, Taiwan, and Hong Kong. Due to their solid effectiveness, RTB House was able to launch those campaigns in 2 additional markets, Thailand and Vietnam, belonging to Central Group, Thailand’s largest retail conglomerate.


With the help of RTB House’s advanced retargeting technology, users who shop on ZALORA are served exclusive personalized adverts and offers based on their unique fashion and shopping interests.

  • More than 0.5 million sessions delivered every month
  • Conversion value increased by over 30% (Compound Monthly Growth Rate)
  • 498% ROAS from combined retargeting activities across all markets

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