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RTB House Editorial Team
Published:
8 July 2025

RTB House Joins Network Advertising Initiative and its Board of Directors

New York, NY - 1 June 2025 - RTB House, the performance DSP whose products are powered by unique Deep Learning algorithms, is proud to announce that it has joined the Network Advertising Initiative (NAI) as a member and joined its Board of Directors for the remainder of the 2025 term. This membership reflects RTB House’s dedication to privacy and data protection and its firm desire to advance the practices of peers in the American market. 

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  • Published:
    10 April 2025

    Cookieless Newsroom: French Competition Authority Fines Apple €150 M

    This edition of the Cookieless Newsroom highlights intensifying regulatory scrutiny of Big Tech in Europe and growing momentum around privacy-preserving infrastructure in AdTech. Meanwhile, major platforms like Netflix and Spotify are building their own ad ecosystems to seize more control over monetization.

    • Cookieless World
  • Published:
    26 March 2025

    Our Top 7 List of Generative AI Tools

    At present, the narrative surrounding AI is a strange cocktail of both dark prophecies and unbridled optimism. However, between these extremes is a growing number of people taking advantage of new Generative AI tools to eliminate dull repetitive tasks, improve their productivity, and ultimately focus more on strategic and creative work.

    When used correctly, this growing toolkit of AI-powered products makes it possible for marketers to concentrate on what they do best and outsource repetitive or time-consuming tasks to AI.

    Let’s take a look at some of the top Generative AI tools for marketers and how you can implement them in your own workflow.

    • Deep Learning
  • Published:
    13 March 2025

    Apple in European Regulatory Hot Water

    In this edition of the Cookieless Newsroom, we spotlight pivotal updates from Europe. The European Data Protection Supervisor clarifies that pseudonymized data remains non-personal if re-identification is unfeasible, while French and German regulators are poised to take decisive action against Apple’s anti-competitive practices under the DMA.

    • Cookieless World
  • Published:
    25 February 2025

    What Is Generative AI and How Can You Use It?

    Generative artificial intelligence has sparked emotions of hope, fear, and a little skepticism. The technology is able to take over a wide range of tasks previously seen as the domain of skilled professionals, and many feel that they need to adopt generative AI tools or be left behind. However, no technology is a silver bullet, and in order to properly utilize its potential, we need to understand what generative AI is and how it should be implemented into your workflow.

    • Deep Learning
  • Published:
    17 February 2025

    Shifting Sands in Digital Advertising & Regulation

    In this edition of the Cookieless Newsroom, we bring you the latest in digital ad innovations and regulatory moves. From antitrust trials and new product launches to evolving privacy standards, industry giants such as Google, Apple, and Amazon are redefining the landscape as we move further into a cookieless future.

    • Cookieless World
  • Published:
    30 December 2024

    Regulatory Whirlwinds for Big Tech

    In this edition of the Cookieless Newsroom, we mostly covered regulatory news, with new updates on many players, including Google, Meta, and Apple.

    • Cookieless World
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