Media Review

In this Media Review, we bring together 4 stories, including the positive reception for FLEDGE, the French privacy regulator fining a game developer for leveraging IDFV (Identifier For Vendors), and the European Center for Digital Rights unifying the “dark patterns” interpretation in terms of cookie consent pop-up windows.

In this Media Review, you can read 5 stories, including Google renaming FLEDGE to Protected Audience API, results from Google Ads’ IBA testing, and more details about Apple’s change in Safari.

In this Media Review you can read about Google’s Privacy Sandbox advancements, Meta’s unprecedented GDPR fine, and Apple’s new preventive measures to third-party tracking.

In this Media Review, we take a closer look at Privacy Sandbox News from Google, the economic value of Targeted Advertising, an Analytical Tool that faces GDPR, and more.

In this media review, you can find out more about the latest Google announcements concerning the 3rd-party cookie phase out being postponed until 2024 [Note: In April 2024, it was further postponed until early 2025] and the tests expansion for the Privacy Sandbox for the Web, the news connected with Google’s Origin Trials and Topics API, as well as the reboot to the EU’s digital rulebook by the European parliament—DSA and DMA.

In this Media Review, we present 3 stories from the last month, including the gaining momentum of the Privacy Sandbox, analyzing why the number of entities that tested FLEDGE was so small, and the newly launched tools from Google.