Hoang Ha Mobile Case study
Head–to–Head Test: How Hoang Ha Mobile achieved 30% Lower Cost per Session
Consumer electronics retailer increases clicks with personalized creatives
Lower cost per session
About the client
Hoang Ha Mobile is one of the largest and most popular mobile phone and consumer electronics retailer that operates both offline and online in Vietnam with ‘Cash on Delivery.’ With over 20 years of experience operating in the retail sector, Hoang Ha Mobile offers an extensive collection of smartphone products, tablets, laptops, and technology accessories to all customers.
Currently, Hoang Ha Mobile has 23 retail stores nationwide and plans to expand to 30 more stores in the near future. Compared to its competitors, Hoang Ha Mobile offers the lowest price in the market as a unique strategy to grow their business.
With a strong presence in offline retail businesses, Hoang Ha Mobile observed that when their online traffic increases, so does their offline sales. In addition to boosting their conversions, quality traffic of valuable users is a key factor that they look for. RTB House solutions retarget users that have visited the website and these users are valuable customers for Hoang Ha Mobile.
To find the best results, Hoang Ha Mobile analyzed RTB House as well as another partner through a head-to-head test. The purpose of the test was to understand which retargeting partner can efficiently drive higher performance for Hoang Ha Mobile.
To drive awareness and sessions for valuable users, Hoang Ha Mobile was looking for an innovative marketing solution that could help drive awareness and sessions for valuable customers. Hoang Ha Mobile wanted a tool that can boost both their offline and online sales.
In order to achieve their goal, RTB House team of professionals implemented a competitive CPS ‘Cost Per Session’ campaign as well as created customized creatives that are both effective and visually appealing.
RTB House was able to deliver significantly lower Cost Per Click, Cost Per Session, a higher volume of impressions and clicks, and better Click Through Rate from the personalized creatives than the other partner. Hoang Ha Mobile was also happy that the team at RTB House was closely monitoring the budget and making sure that every dollar on the campaign is spent efficiently and provide effective results.
In addition to delivering outstanding results, Hoang Ha Mobile was impressed by RTB House’s Account Management Strategy team for their expertise, knowledge, professionalism, and going above and beyond to deliver maximum ROI. The flexibility of the technology and the team’s transparent approach helped Hoang Ha Mobile make better-informed decisions in their business needs.
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