Intent GPT

A Sharper Focus

Enhance digital engagement with precise AI-powered contextual targeting.

Unlock higher engagement
with IntentGPT

Our cutting-edge GenAI-powered contextual targeting identifies users with genuine interest in your products, delivering unrivaled precision in a privacy-first solution. IntentGPT analyzes web pages the way humans do—by understanding context, recognizing patterns, and identifying priorities.

Benefits

Future-proof
your performance

IntentGPT can deliver precision unmatched on the market.

  • Higher engagement

    vs keyword targeting.

  • Privacy-first technology

    operating on contextual signals rather than user tracking.

  • Unrivaled precision

    allowing you to identify and act on in-market signals with cutting-edge AI.

A sharper focus

What is IntentGPT?

IntentGPT is a GenAI-powered component of RTB House’s Deep Learning stack. It enhances advertising performance across the funnel by improving engagement through cutting-edge contextual targeting. It identifies real user intent and distinguishes content visited by users with genuine interest in certain products from other types of content, facilitating reaching highly engaged users.

Benefits

A Sharper
focus...

1/3

On scale

IntentGPT interprets vast quantities of text from across the open internet to build the world's at-scale contextual targeting solution. RTB House uses this component to serve ads in places others miss.

On intent

Get the most out of your product catalog and first-party conversion insights to truly understand user intent. Show products more aligned with true user needs and increase ad engagement.

On results

Apply the only open-internet solution that connects hyper-specific URLs, curated product selection and high-intent users.  Drive more clicks, site sessions, and user acquisition with the power of our AI.

How does IntentGPT work?

IntentGPT comprises of two core elements: IntentGPT hyperspecific URLs-precise targeting based on deep semantic analysis of web content. Ads are served in real time to users browsing specific, high-intent URLs. Matching offers to the URL—an AI-powered system that selects the most relevant offers from advertiser product feed and matches them with the context of the page.

Unlike standard contextual
targeting, IntentGPT:

  • Analyzes deep semantic meaning rather than relying on keywords or broad categories.

  • Matches advertiser's products to specific URL placements.

  • Provides granular targeting at the URL level, rather than entire domains or sections.

  • Integrates seamlessly with the RTB House Deep Learning engine, maximizing performance and engagement.

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