Case StudiesZALORA Case study

ZALORA Case study

Increasing Sales Volume in 6 APAC markets

Asia’s online fashion destination boosts revenue in 6 APAC markets with RTB House.

Zalora logotype
fashion icon


return on ad spend from retargeting


average campaign’s revenue growth generated MoM



session delivered every month


About the client

ZALORA is Asia’s online fashion destination. Founded in 2012 by Rocket Internet, the company has presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong, Taiwan, Thailand, and Vietnam. ZALORA offers an extensive collection of top international and local brands, as well as apparel, shoes, accessories, and beauty categories for men and women.

What they say about us

“With RTB House’s technology, advanced solutions, and performance-based payment model, we can run more efficient and goal-oriented campaigns, which will help improve our engagement with consumers.”

Tito Costa

Chief Marketing Officer, ZALORA


The challenge

Personalization is a huge part of the customer experience. Today’s consumer expects the ads shown to them online to be relevant to what they are currently interested in, as well as pertinent to their personal taste and style. Thus, ZALORA was looking for a retargeting provider that would be able to run large and highly effective personalized retargeting campaigns in different APAC markets, on a performance-based model.


The solution

RTB House launched separate campaigns for new customer acquisition and for existing users, covering 6 countries in APAC – Singapore, Malaysia, Indonesia, the Philippines, Taiwan, and Hong Kong. Due to their solid effectiveness, RTB House was able to launch those campaigns in 2 additional markets, Thailand and Vietnam, belonging to Central Group, Thailand’s largest retail conglomerate.


The result

With the help of RTB House’s advanced retargeting technology, users who shop on ZALORA are served exclusive personalized adverts and offers based on their unique fashion and shopping interests.

  • More than 0.5 million sessions delivered every month
  • Conversion value increased by over 30% (Compound Monthly Growth Rate)
  • 498% ROAS from combined retargeting activities across all markets


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