Case StudiesICARROS Case study

ICARROS Case study

Better Outcomes Driven by Multiple Retargeting Strategies

Brazilian auto classifieds site attributes nearly three-quarters of all retargeting conversions to RTB House.

Client
iCarros logotype
Industry
Wheel symbol
Automotive

72%

retargeting conversions attributed to RTB House

+306%

increase in number of conversions

Introduction

About the client

iCarros is one of the largest automotive classifieds in Brazil with 20 million monthly visitors. It offers a variety of options for car buyers and dealers, focusing on delivering great customer journeys.

iCarros has a strong digital marketing branch that drives results for its customers across the country. iCarros is an essential tool for Brazil’s car shoppers and buyers, helping them find, buy, sell, compare, purchase, and finance everything in the automotive space.

What they say about us

“Running multiple retargeting campaigns helped us achieve significantly better results than using only one retargeter. With RTB House we have been able to increase scale and performance of our campaign. They also provide excellent support and transparent reporting. We’re happy to say that RTB House became our trusted, and number one choice retargeting partner.”

Performance Marketing Team

iCarros

DESCRIPTION

The challenge

iCarros had already worked with one retargeting partner to maximize the performance of its online marketing activities. However, they knew that they had more opportunities within the retargeting environment. This led to the decision to team up with RTB House for multiple retargeting strategies that could help achieve strategic goals set for the performance team:

  • Bring more conversions with the ideal CPL (Cost Per Lead)
  • Deliver stable CPL throughout the month
  • Grow the campaign in a sustainable way

iCarros was also looking for a retargeting provider that pays great attention to the customer service, transparency and has a proactive approach.

story

The solution

RTB House based on its expertise within the classifieds vertical, a flexible approach and understating of the client’s goals created a Deep Learning-powered retargeting campaign. It focused on users who are most likely to convert.

The campaign was optimized along the way to maximize its potential, increase volumes and deliver more conversions at a stable cost.

Success

The result

The implementation of a multiple retargeting strategy generated greater profits and drove better results for iCarros.

  • In just 3 months, RTB House became the first choice retargeter for iCarros, thanks to great results and helpful customer service.
  • RTB House now represents 72% of conversions coming from retargeting channels.
  • RTB House technology allowed iCarros to maintain stable CPL and increase each campaign’s volume month by month.

Automotive CASE STUDIES

Inspiration from your industry

Check out active RTB House ad campaigns that are super-charging results for businesses like yours.

Audi SF Leverages OTT with QR Codes for Brand Awareness

Nissan Brazil And Lew’Lara Boost Media Strategy With High-level Video Campaigns

Renault Showcases Captur and Kangoo with Display & Video Banners