RTB House – an international technology agency developing its in-house tools for buying ads in Real-Time Bidding (RTB) – is extending its sales management force. The company has been joined by: Robert Geruszczak, Artur Kuć and Rafał Wasyluk.
Robert Geruszczak is building a sales department that will be introducing and then developing RTB House in Great Britain and Ireland. Geruszczak was professionally associated with such companies as Mobile Experts and Apple Inc. In turn, Artur Kuć manages the next sales team dealing with TANDEM Effect – a new solution for producers by RTB House. Kuć cooperated with Microsoft for a number of years. Rafał Wasyluk is responsible for planning and implementation of RTB House activities in Western Europe and Nordic countries. In recent years, mostly associated with Hypermedia/ Isobar and K2 Internet.
As Daniel Surmacz, in charge of business development, emphasises, the company intends to expand to next foreign markets in the nearest future, hence the recent investment in highly experienced and specialised management. – I am sure that success in IT is only attainable if best experts and cutting edge technology meet in place. This is how we want to act – adds Surmacz.
RTB House, as one of few companies in the world has developed and implemented its own ad purchase technology in the Real-Time Bidding (RTB) model – a system in which bidders take part in ad space auctions in real time. The company operates in 28 countries in Europe, Asia and North Africa, including: Bulgaria, the Czech Republic, France, Spain, the Netherlands, Morocco, Germany, Poland, Russia, Sweden, Turkey and Ukraine.