RTB House Expands to Japan, Opens Office in Tokyo

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  • March 1, 2018

RTB House, a global company providing state-of-the-art retargeting technology based on deep learning for top advertisers, adds Japan to its APAC market portfolio.

Japan is currently ranked 4th in worldwide e-commerce consumption, representing a major opportunity for RTB House’s deep learning based retargeting services.

With an annual growth rate (CAGR 2018-2022) of 6.2%, a market volume of US$113,854m in 2022 and nearly 94% of internet penetration, Japanese online consumers comprise one of the world’s top markets for digital storefronts.

“Establishing ourselves in the APAC region over the last couple years, the time has come to extend our retargeting services to Japan,” said Jakub Ratajczak, Managing Director APAC at RTB House, who will lead operations in Japan. “Increases in ad spending have created demand for solutions that will bring added value for marketers. Algorithms based on deep learning differentiate our platform from other retargeters, generating campaigns up to 50% more efficient than those without deep learning. By offering a unique and flexible retargeting solution, we would like to help e-commerce players reach the most promising buyers, higher returns on their online marketing and advertising investments.”

RTB House has ongoing cooperation with leading marketing agencies in the region (Cyber Agent, Dentsu Digital, GMO Nikko, Septeni, Medix, Kizuku). The local office already has plans to expand its workforce with new account managers, sales specialists and inventory buyers. RTB House revenues in the APAC region have seen disruptive growth, increasing 6-fold within the last 12 months.

Before the opening of the Tokyo office, RTB House provided retargeting to 11 countries in Asia Pacific region including Indonesia, Malaysia, Thailand, Taiwan, Singapore. Last year, India and Australia were added to its markets portfolio.

RTB House is one of few companies in the world that managed to develop and implement its own technology for purchasing advertisements in the RTB model (real-time bidding) – a solution in which buyers participate in real-time advertising space auctions. The company operates worldwide and runs campaigns for global brands in almost 70 markets across Europe, North America, Latin America, Asia and Pacific, Middle East and Africa.