RTB House Strengthens Competitive Position in Spain, Portugal, and Benelux

Posted by | Press releases
  • 0
  • December 2, 2016

RTB House – a tech company specializing in sophisticated retargeting scenarios and operating worldwide – has appointed two new Country Managers in Western Europe. The move is expected to strengthen its position in Spain, Portugal and Benelux as a leading retargeting service provider. As Country Managers, Monica Ibarbia will coordinate operations in Spain and Portugal, while Cyril Westerhof manages activities in Benelux (Belgium, the Netherlands, and Luxembourg).

Programmatic spending is predicted to rise by 169% in Spain, 440% in Portugal, 116% in Belgium and 53% in the Netherlands over a four year period from 2015 to 2019, according to the Magna Global Report from June 2016. These regional markets represent a tremendous business opportunity for retargeting technology providers like RTB House.

As Filip Pieczyński, Business Development Director Iberia, Italy & Benelux points out, having a strong presence in these countries is a priority for RTB House. ” We intended to strenghten the company’s business position on Western European markets and realize the full potential for rapid growth in these highly competitive enviroment – this is where our new representatives come into play. I’m thrilled to welcome Monica and Cyril to our European teams. Their knowledge and experience will ensure accelerated growth of RTB House,” Pieczyński sums up.

Newly appointed Country Manager of Spain and Portugal, Monica Ibarbia, has held senior positions at company myThings as the Managing Director for Spain and Portugal, as well as lead positions at Satori Advertising Solutions and WFG. In addition, Monica has more than a dozen years of experience in PR, Account Management, and Sales at international organizations.


Cyril Westerhof also joins RTB House as Country Manager to lead operations in Benelux. Cyril started his Online Marketing career at affiliate network Daisycon, where he worked as an Affiliate Marketer. His work in display advertising & display retargeting fields at Ve Interactive was invaluable for the development of their commercial team.

RTB House is one of a few companies in the world that managed to develop and implement its own technology for buying advertisements in the RTB model (real-time bidding), and one of the most dynamically growing European tech companies. It’s proprietary ad buying engine, powered by deep-learning algorithms, helps leading advertisers to reach their short, mid and long-term goals.

Over the last 4 years, RTB House has launched its operations in more than 40 countries in Europe, LATAM, APAC, and MEA region, with recent kickoffs in Dubai and Singapore. The company currently runs 850 unique campaigns for global brands worldwide and is comprised of over 160 professionals around the world.