RTB House – tech company that specializes in online personalization strategies and Real-Time Bidding (RTB) – strengthens its global initiatives by nominating three regional commercial directors. From July 2014, Omer Aras, Vladimir Houba and Pawel Mazurek will assume the director position for their respective regions.
Omer Aras, as a regional commercial director, will be responsible for the strategic management of sales departments in Bulgaria, Greece, Romania and Turkey. He has been with RTB House for over a year, and has grown the company’s development of sales and partnerships in Turkey. His professional background includes advertising at zanox and TNI Systems.
Vladimir Houba will coordinate all business activity of RTB House in the Czech Republic, Hungary and Slovakia. Vladimir worked for many years in the research company Gemius, where he progressed through local sales and managerial positions before taking over the responsibility for business development in the selected countries of the EMEA region (Europe, Middle East and Africa).
Pawel Mazurek will manage sales operations for RTB House on the Commonwealth of Independent States territory with special focus on Russia, Belarus and Ukraine. He has been responsible for strategic business planning and sales activities in CIS and CEE for international companies such as Gemius and Goldbach Media.
Maciek Mikołajczak, business development director CEE, says that “The new structure results from the dynamic development of RTB House in Central, Eastern and Southern Europe. Across the region, the company sales force already has dozens of people, and the new directors reflect our heightened support for these regions.” He also notes that “new products and challenges are associated with various markets. Strengthening the management team to match each market is a natural step in the development of RTB House.”
RTB House specializes in precisely targeted display advertising, with solutions to profile, target, and reach the most valuable e-shoppers. Its technology allows any online store, brand, or manufacturer to run, customized campaigns that deliver personalized messages to the customers – all in real-time.
Headquartered in Warsaw, Poland, RTB House operates on 31 markets and is currently running nearly 650 advertising campaigns. For its clients buys 3.5 bn. ad views per month.
The RTB team has been providing its services since 2012.