Articles written by Kaja Pryczkowska
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A platform for success
Whether clients use self-service platforms or managed service providers, they must be able to recognize the benefits of marketing technology while keeping an open mind on which approach is best for them.
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Hepsiburada’s Performance Marketing Director Alper Boyer on “Making a Mark in Ecommerce”
Key takeaways:- How to leverage the opportunities of cookieless solutions
- AI’s indispensability in ecommerce
- How to make gamification work for you
- The importance of agility
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Targeted Advertising after Cookies – New Approaches for Some Old Strategies
Targeted ads have come under fire for the past few years due to a toxic combination of privacy concerns, and the potential for abuse during democractic elections. While targeted ads can help us find products that we’ll love, the seemingly magical way that they can predict what we want has unsettled many consumers, and led to very real concerns about how our data is collected and used, and thus the rise of the cookieless future.
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RTB House bolsters Executive Team with the hire of Michael Lamb as Chief Commercial Officer
The independent global marketing technology company appoints new CCO to lead commercial operations.