Articles written by Wojciech Polak
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Marketing Technology 101: How to Make It Work for Your Business?
What do a flint spear and your computer have in common? They’re both pieces of technology that have helped humans make their lives easier. No matter your job, you use some kind of technology to get it done. But often the case isn’t what technology you’re using, but how you use it. Let’s take a look at the tools that make marketers’ lives easier, and dive into the world of marketing technology.
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RTB HOUSE – a new brand on the online advertising market
There is a new brand entering the market which specializes in buying advertising in the Real-Time Bidding (RTB) model – RTB House. The creation of this company is a result of dynamic development of the team working in RTB as part of the AdPilot Group, which managed to acquire hundreds of clients on 26 markets in Europe, Asia, and northern Africa.
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New managers at RTB House
RTB House – an international technology agency developing its in-house tools for buying ads in Real-Time Bidding (RTB) – is extending its sales management force. The company has been joined by: Robert Geruszczak, Artur Kuć and Rafał Wasyluk.
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RTB House in the UK and Ireland
RTB House – an international technology agency developing its in-house tools for buying ads in Real-Time Bidding (RTB) – continues its overseas expansion. This January the company launched its operations in the UK and Ireland. Robert Geruszczak, an experienced associate of American businesses such as RCI and Apple is responsible for the development of services in that part of Europe.
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RTB House boosts sales team
RTB House – an international tech company developing its in-house tools for buying ads in Real-Time Bidding (RTB) – is extending its sales management force in Poland and Romania. In March, the RTB team welcomed Wojciech Głowacki and Catalin Emilian.
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RTB House Strengthens Management Team by Regional Directors
RTB House – tech company that specializes in online personalization strategies and Real-Time Bidding (RTB) – strengthens its global initiatives by nominating three regional commercial directors. From July 2014, Omer Aras, Vladimir Houba and Pawel Mazurek will assume the director position for their respective regions.