Dubrovnik Case Study

Unveiling the Mediterranean beauty of Dubrovnik with a CTV campaign.

Realizing a significant reduction in Cost Per Completed View and an impressive viewability rate.

Client

Industry

Travel

Agency

85%

Viewability

12.7%

Lower CPCV

627K

Completed Views

Introduction

About the client

The client:

Dubrovnik and Neretva County Tourism Board is the regional organization for promoting and creating the identity of the Dubrovnik region, tourism in the city of Dubrovnik, which is listed as World Cultural Heritage by UNESCO and the preserved nature of the islands and mainland.

The agency:

DCT is a full-service, interdisciplinary agency that specializes in travel industry clients.

What they say about us

1 / 2

We were very happy with the campaign. The delivered creatives were a complete success considering the delivered results. We are satisfied with the cooperation with RTB House throughout this project and we also look forward to good cooperation in the future.

Nikolina Banovac

Tourism Board DNŽ

Cooperation with RTB House is extremely pleasant, creative and, above all, professional. We implemented a CTV campaign in the UK and US and achieved excellent results. It was our pleasure to participate in this process and reach the set goals, especially in such demanding markets.

Tina Jukić

Director DCT Agency

DESCRIPTION

The challenge

The agency approached us seeking assistance in enhancing awareness within the Dubrovnik and Neretva regions for individuals with access to direct flights. Our goal was to maximize completed views, drive traffic to the website, and achieve high viewability.

Story

The solution

Given the highly competitive nature of the travel industry, we decided to implement a Connected TV (CTV) campaign to distinguish our client from the other tourism boards. The strategic approach aimed at showcasing the captivating beauty of Dubrovnik on a large screen, thereby instilling a desire in the viewers to want to be at the destination immediately. The tailored videos were crafted exclusively for this purpose.

Success

The result

We have effectively achieved the client's designated KPIs, realizing a significant 12.7% reduction in Cost Per Completed View (CPCV). This success has resulted in surpassing the initially set targets, with a remarkable total of over 627,000 completed views and achieving an impressive viewability rate of 85%.