Who’s buying? Consumer trust in the age of Agentic AI
Agentic AI is becoming an integral part of the shopping journey. From discovering new brands and researching products to comparing options and validating purchase decisions, consumers are increasingly using AI before they buy. Based on proprietary research across the globe, this report explores how consumer behavior is evolving, where trust in AI is growing, and what marketers should do to prepare for AI-assisted commerce.
Explore how consumers are using AI throughout the shopping journey and what it means for marketers preparing for AI-assisted commerce.
- Understand the Agentic AI journey
Learn how consumers use AI to discover products, compare brands, validate decisions, and navigate the buying journey.
- The future of AI-assisted shopping
See where consumers are comfortable letting AI assist with purchases, the safeguards they expect, and why trust remains the biggest driver of adoption.
- Prepare for AI-powered commerce
Discover practical recommendations to improve brand visibility, build consumer trust, and prepare for the future of AI-powered shopping.
Key findings
Insights from the global research
of consumers across surveyed markets would begin product research with an AI tool.
say AI helps them discover brands they didn’t previously know.
of U.S. Millennials have purchased from a new brand they first discovered through AI.
of consumers globally want human approval before an AI agent completes a purchase.
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