In the report:
Ever wondered if women or men are more likely to take recommendations from family and friends? Are Gen Z or Gen X shoppers more likely to make impulsive purchases? Why do over twice as many people in Türkiye do online grocery shopping as in Germany?
We asked about online, in-store, and app purchases, drilling down into the specifics of how people find products, how long it takes them to buy, what sparks the final purchase decision, and even what happens next. We then looked at the specifics of each country, gender, and generations…
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Did you know….?
of respondents use at least one retailer app on their phone.
Only 8.7% of Europeans would make a purchase over €100 without first checking a second site or brand.
Search engines are popular with older shoppers for product discovery—used by 46.1% of Boomers but only 26% of Gen Z.
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