RTB House Editorial Team

Each of us experiences contact with artificial intelligence every day. We reach for its possibilities spontaneously and often without realizing that it is to artificial intelligence that we owe the comfort of life and a number of conveniences. Who doesn’t use Gmail, Google Translate, a smart personal assistant or Netflix recommendations? We also watch dozens of ads every day, which are often selected for us by algorithms. How has the evolution of Artificial Intelligence progressed and impacted our lives over the course of history?

In order to ensure that your brand gets enough exposure, you need to take care of your brand’s visibility. How do you know if all your company’s marketing campaigns reach your desired audience and have the right impact? There are various tools and practices that allow you to assess viewability and improve your brand’s visibility. Take better control of your business, by leveraging the best of them.

A brand is a company’s greatest asset. Therefore, it needs to continually be looked after to make sure that it is visible and properly perceived by consumers. Focusing on improving brand visibility and increasing brand awareness among the target group not only strengthens the market position, but also has a positive impact on a company’s performance in the long run. What should be done to ensure proper brand visibility? How can we measure the effectiveness of branding efforts and the progress made in this area?

Do you want your brand to be seen by your potential customers? Sharing different types of content on the Internet is one thing, but actually being visible to users is another. How can you increase brand visibility and distinguish your marketing efforts from competitor’s campaigns? By building brand visibility with exceptional video ads.

Whether it’s making a bank transfer, learning a new language, or just watching TV on the bus, there is almost certainly an “app for that.” Mobile apps have become an essential part of how many of us interact with each other and businesses. As we spend more and more time engaging with our phones, the performance of a mobile app can make or break a business, and many are turning to app retargeting to find a way to better connect with their customers.

Let’s jump into the world of in-app retargeting and discover if it’s right for you and your business.

In 2022, Google announced that Privacy Sandbox will be expanded to the in-app environment. Google’s Privacy Sandbox on Android, or simply the Android Privacy Sandbox, is a natural progression of Google’s broader privacy efforts. It’s designed to provide users with greater control over their data and privacy, while still giving marketers the tools they need to connect with users and sell their products.

This article will explain how the Android Privacy Sandbox works and what impact it will have on in-app marketing campaigns.