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What is Personalized Video Marketing and How Can it Help?
A report prepared by Wave9 shows that 89% of Internet users mainly watch videos during the day on the Internet. The report by MarketingCharts.com proves that the average person watches 84 minutes of videos every day. It seems that consumers prefer videos over other content on the Internet. That’s why personalized video marketing is becoming more and more important in the contemporary world. Personalized videos generate 42% more profits than non-personalized content (according to HubSpot).
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How can Media Agencies Best Prepare Brands for Advertising in the Cookieless World?
By the end of 2023, it will be impossible to use third-party cookies in Chrome which currently commands a 70% market share. The loss of third-party cookies poses challenges for marketers when it comes to tracking and understanding consumers’ online buying behaviors. RTB House spoke to Piotr Śladowski, Digital Communication Manager at Wavemaker Poland, to understand how media agencies are helping brands best prepare for the new era of cookieless digital advertising.
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How did RTB House become the most effective retargeting partner for Huuuge in just 3 months?
3 months – this is how long it has taken for RTB House to become the most effective retargeting partner for Huuuge. Thanks to our methods, Huuuge’s ROAS goals were significantly exceeded.
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The Importance of Effective Budget Optimisation
Tasked with making client budgets deliver maximum results, media agencies have a laser focus on cost optimization and martec trends throughout the planning and execution of digital campaigns. In this article, Gabrielle de Souza, Media Supervisor at Lew’Lara\TBWA Brazil—a leading Brazilian media agency—shares her experiences planning and optimizing campaigns for global brands and how technology platforms can empower agencies to extract maximum value.
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This Read Could Change The Way You Run Video Campaigns
Worried about runaway video campaign costs? You’re not alone, thankfully there are ways to keep the costs under control.
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Where Will Ads Be Shown in the Cookieless World?
The digital world is a complex ecosystem designed to simplify access to information and help people connect easier with fewer limitations. While not paying for it directly, we need to remember that apart from being a content platform, the Internet is also an enormous marketplace, where we – as users – are clients.
